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Business Development Liaison
1 month ago
At Lifepoint Behavioral Health, we specialize in compassionate behavioral health services, including crisis stabilization for acute mental health and substance use disorders. Our philosophy is built on a psychosocial model of care and follows the core principles of resilience, recovery and restoration. Our teams are committed to providing superior patient care that exceeds industry standards as well as patient expectations.
Success within a company doesn’t just happen. It requires committed teams of talented people who understand and embrace an organization’s goals and work together at the highest level to achieve them. Join our team of interdisciplinary doctors, nurses, therapists and other experts today
What you will do in this role:
The Behavioral Health Business Development Liaison initiates one-on-one dialog with potential
referral sources and maintains positive relationships with current referral sources. They design,
develop, and drive cutting-edge sales strategies designed to increase patient admissions
through the building of long-term relationships with these referring facilities, clinics, community
partners, and physicians. The BH Business Development Liaison will implement an effective
marketing plan for achieving budgeted census, patient mix, referral, and contact objectives.
- Maintain appropriate statistics and generate report(s) as required by the facility hospital’s
policy and procedures in addition to the Facility Administrator. - Communicate with physicians/discharge planner/social worker/other referral sources as
needed effectively. - Conduct sale’s calls on existing and potential referral sources to maintain a constant flow of
referrals and perform problem solving as necessary. Actively identify and follow-up on
opportunities to increase profitability, efficiency, and market share. - Follow – up on internal and external problem(s) as related to referral/admission process to
ensure rapid solutions. Maintain knowledge of and effectively promotes programs and
internal resources. - Review and provide written analysis of denial tracking on a monthly basis to Facility
Administrator and recommend plan of action. - Develop and maintain system and/or procedure to increase and maximize inpatient to
PHP/IOP or other program at facility conversion rate. - Review and provide written analysis of referrals and admissions by Medical Director,
Hospital, and payer source with recommendation and action plan. Monthly review and
analysis of marketing contacts with recommendations and action plan. Monitor and assist
with admission/discharge procedure. - Actively schedule and conduct presentations and tours of the facility to referral sources,
professionals, and family members. Participate in community activities that promote the
facility service(s). Ensure consistent marketing of facility is implemented – this is including
newspaper advertisement, television advertisement, etc.
Qualifications:
- Bachelor’s Degree required. Master’s Degree Preferred
- Valid Driver’s License
- Clinical Licensure Preferred (LCSW, LMFT, LPC, RN, LPN)
- Two years marketing/sales experience.
- Formal sales training.
- Demonstrated healthcare sales experience - lead generation, educating the referral source,
persistent follow up and follow through on all leads as well as demonstrated experience
working in a clinical setting directly involved with patient diagnosis and/or assessing acuity
for complex patients.