Brand Strategist

Description:

What we do at Sprague:

Sprague Pest Solutions is one of the fastest-growing commercial pest control companies in the West, headquartered in Tacoma, WA. With almost 100 years of success that originated in the Puget Sound, this role is backed by a strong, highly regarded brand, and a team of pest control experts known for their world-class customer service, and results-driven customer solutions. We focus on our commitment to our clients and ourselves; consistency, accountability, respect, teamwork among co-workers, our clients, and the community; and environmental responsibility in our approach to pest prevention.

What you'll do:

• Serve as a key member of Sprague's Marketing team, report to the Director of Marketing
• Develop and implement comprehensive brand strategies to drive business growth and enhance market presence
• Create visual designs to shape Sprague's brand and monitor brand positioning

What you'll get working here:

• Salary: $85,000-$90,000 base annual salary, plus corporate bonus plan
• On-the-job training and licensing
• Pride in your work and the Sprague mission
• A supportive team environment based on family values
• Unlimited growth opportunities, with continuing education and leadership training
• Hybrid work environment; flexible days in office

:

• Health, Vision, Dental Insurance within 30 days of hire
• 401K after 1 year, with 100% match up to 3% plus 50% match up to 6%
• Paid time off: Personal time available day 1, holiday and vacation time after 90 days
• Childcare assistance and college savings plan

All offers of employment are contingent upon a satisfactory motor vehicle record report that is checked annually.

Sprague Pest Solutions is an Equal Opportunity employer and promotes diversity through a culture of inclusion and opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristics protected by law. We are a drug and smoke-free environment.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Requirements:

Detailed Job Description:

Position Summary: The Brand Strategist is responsible for developing and implementing comprehensive brand strategies to drive business growth and enhance market presence. This position will shape our brand's identity, positioning it effectively in the market, and visually communicating its values and messages through compelling design. Additionally, the Brand Strategist collaborates with the marketing team to create and ensure consistent brand representation across all channels.

Essential Functions:

• Promote and represent the brand through various channels, including events, social media, and in-person interactions.
• Serve as a brand expert for external and internal events, tradeshows, and meetings.
• Co-develop and execute creative marketing campaigns that effectively communicate our brand message.
• Create visually appealing graphics, including social media posts, banners, flyers, and promotional materials.
• Manage the Sprague Storefront that includes uniforms, swag, promotional items, operational collateral, etc.
• Oversee the creation and maintenance of brand assets, including logos, taglines, etc.
• Engage with customers and followers on social media platforms, responding to inquiries and fostering positive relationships.
• Collaborate with the marketing team to ensure brand consistency across all platforms.
• Monitor and report on the effectiveness of social media efforts and provide insights for improvements.
• Manage Sprague's internal resource center (The Hive) and Sprague website for design and functionality.
• Establish brand guidelines and ensure all company stakeholders are educated and adhere to them.
• Manage cross-functional project teams to execute brand initiatives effectively.
• Foster relationships with key industry partners, influencers, and external agencies to enhance brand visibility and reputation.
• Other duties as assigned.

Job Requirements:

• Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
• 3-5 years experience as a Brand Ambassador or similar role, with a strong portfolio of graphic design work.
• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong understanding of social media platforms and digital marketing strategies.
• Passion for design and staying current with industry trends.
• Knowledge of the latest industry trends and best practices in communications
• Capacity to handle sensitive information with discretion and confidentiality
• Ability to work independently and as part of a team, with
• Excellent time management skills.
• Creative thinking and problem-solving abilities.
• Excellent communicator, both written and verbal, able to communicate complex concepts and risk factors to stakeholders and influence decision making
• Ability and aptitude with Microsoft Office Suite and other technology necessary for successful day-to-day functioning in a business environment.
• Ability to pass background screening requirements, including identity, education, credit, and criminal history checks.

Detailed Job Description:

Position Summary: The Brand Strategist is responsible for developing and implementing comprehensive brand strategies to drive business growth and enhance market presence. This position will shape our brand's identity, positioning it effectively in the market, and visually communicating its values and messages through compelling design. Additionally, the Brand Strategist collaborates with the marketing team to create and ensure consistent brand representation across all channels.

Essential Functions:

• Promote and represent the brand through various channels, including events, social media, and in-person interactions.
• Serve as a brand expert for external and internal events, tradeshows, and meetings.
• Co-develop and execute creative marketing campaigns that effectively communicate our brand message.
• Create visually appealing graphics, including social media posts, banners, flyers, and promotional materials.
• Manage the Sprague Storefront that includes uniforms, swag, promotional items, operational collateral, etc.
• Oversee the creation and maintenance of brand assets, including logos, taglines, etc.
• Engage with customers and followers on social media platforms, responding to inquiries and fostering positive relationships.
• Collaborate with the marketing team to ensure brand consistency across all platforms.
• Monitor and report on the effectiveness of social media efforts and provide insights for improvements.
• Manage Sprague's internal resource center (The Hive) and Sprague website for design and functionality.
• Establish brand guidelines and ensure all company stakeholders are educated and adhere to them.
• Manage cross-functional project teams to execute brand initiatives effectively.
• Foster relationships with key industry partners, influencers, and external agencies to enhance brand visibility and reputation.
• Other duties as assigned.

Job Requirements:

• Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
• 3-5 years experience as a Brand Ambassador or similar role, with a strong portfolio of graphic design work.
• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong understanding of social media platforms and digital marketing strategies.
• Passion for design and staying current with industry trends.
• Knowledge of the latest industry trends and best practices in communications
• Capacity to handle sensitive information with discretion and confidentiality
• Ability to work independently and as part of a team, with
• Excellent time management skills.
• Creative thinking and problem-solving abilities.
• Excellent communicator, both written and verbal, able to communicate complex concepts and risk factors to stakeholders and influence decision making
• Ability and aptitude with Microsoft Office Suite and other technology necessary for successful day-to-day functioning in a business environment.
• Ability to pass background screening requirements, including identity, education, credit, and criminal history checks.

Compensation details: 85000-90000 Yearly Salary

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