Social Media Coordinator

3 weeks ago

Pittsburgh, United States AdVantage Full time

Are you passionate about social media and looking to make an impact in a dynamic healthcare environment? Advantage is seeking a creative and strategic Social Media Coordinator to join our team. If you have a knack for crafting engaging content, a keen eye for detail, and a love for community building, we want to hear from you This position is based out of Pittsburgh, PA.

Key Responsibilities:

  • Strategic Development: Develop and implement engaging social media strategies in alignment with the company's business goals.
  • Content Creation: Craft compelling, brand-consistent text, image, and video content designed to engage target audiences and promote brand awareness and loyalty.
  • Content Calendar Management: Create and manage a content calendar with individualized media strategies for different platforms (Facebook, LinkedIn, Instagram, TikTok).
  • Performance Analysis: Utilize various analytic tools to monitor and evaluate the performance of social media campaigns and strategies.
  • Community Engagement: Actively engage with and respond to followers and customers through various social media platforms to foster a strong sense of community.
  • Trend Utilization: Maintain a relevant and effective online presence by leveraging trends and new technologies.
  • Collaborative Efforts: Work collaboratively with marketing, sales, and other departments to achieve coherent and comprehensive brand messaging and customer engagement.
  • Campaign Development: Assist in the development of comprehensive marketing campaigns.
  • Paid Advertising Optimization: Optimize paid social media advertising campaigns and strategies to maximize reach and effectiveness.
  • Reporting: Prepare and present reports of social media campaigns and strategies to company leadership and other relevant stakeholders.
  • Compliance: Ensure all social media activities adhere to legal and ethical standards and the company's policies and procedures.
  • SEO Optimization: Ensure social media content is optimized for search engines to increase organic visibility and align with SEO strategies.
  • Event Coordination: Assist in coordinating and documenting company events.
Requirements:
  • Bachelor's degree in marketing, media, communications, or business-related field.
  • 1-3 years experience in digital and social media marketing.
  • Strong written and verbal communication skills.
  • Social media savvy, with excellent knowledge of Facebook, Instagram, LinkedIn, TikTok, YouTube, and other relevant platforms.
  • Willingness to travel.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Proficiency in Adobe Creative Suite (Illustrator, Photoshop, Lightroom, Premier Pro, After Effects).
  • Familiarity with video editing.
  • Good understanding of social media KPIs.
  • Ability to stay current on social media best practices as well as follow trends and updates within healthcare.
  • Ability to work with a team and independently.
  • Critical thinking and problem-solving skills.
  • Ability to adapt to and maintain the company brand voice and communicate properly with customers/followers.
Why Join Advantage?
  • Growth Opportunities: As we continue to expand, the opportunities for career advancement are plentiful.
  • Learning and Development: We believe in equipping our staff with the tools they need to excel.
  • Robust Benefits: We offer a competitive compensation package that includes medical, dental, vision, and prescription coverage, short and long-term disability, paid time off, a 401(k) with company match, flexible spending account, health savings account, potential for a company-paid vehicle (including company-paid gas card), company-paid continuing education, and company-paid basic life insurance.
  • Commitment to Your Well-being: At Advantage, we prioritize your well-being and want you to feel valued and appreciated.
Apply Now
Join our team and help us create a meaningful online presence that reflects our commitment to compassionate care. To apply, please submit your resume and a portfolio of your social media work to [email address].

Advantage is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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