Job Description

JOB SUMMARY:

The SEO Manager is responsible for overseeing jr. team members' daily work and building out initial reporting insights and present results internally for review taking appropriate action to adjust strategies accordingly. They play a pivotal role in delivering on client KPIs and driving overall digital marketing success.

ESSENTIAL FUNCTIONS:

Reporting
Analyzes website analytics data to write performance insights and recommends optimizations that align with website goals

Technical and Content Auditing
Audits and QAs all technical and content optimizations put forth by the junior team members to ensure best practices are followed and recommendations are relevant to project objectives

Project Execution
Directly oversees junior team members in their daily tasks to ensure project milestones are completed in an accurate and timely fashion

JOB DUTIES / RESPONSIBILITIES:

• Directly manages the day-to-day operations of SEO projects overseeing junior team members in their daily tasks to enhance their training and development
• Expertly provides recommendations on content and technical SEO tactics
• Builds out initial reporting insights and presents results internally for review taking appropriate action to adjust strategies accordingly
• Assists senior team members to develop the strategy for web projects and maps out SEO milestones based on specific website update goals and content updates
• Maintains relationships with day-to-day network partners (IP, copy, and development) to foster close collaboration on website updates
• Help define strategy and goals alongside SEO leads and suggest tactics to achieve success
• Works with senior team members to properly train junior members on best practices, processes, and ways of working
• Assesses project briefs and develops an SEO plan to support the goal of the project
• Recommends process improvements to improve efficiency and proposes solutions to automate tasks

EDUCATION:

DEGREE/DIPLOMA

Bachelor's

AREA OF STUDY

Relevant Area of Study

REQUIRED/PREFERRED

Preferred

EXPERIENCE:

MINIMUM EXPERIENCE

3+ years in SEO (required)

1+ years in pharma (preferred)

KNOWLEDGE & SKILLS:
• Proficient in Microsoft Excel, PowerPoint and Word, including advanced Microsoft Excel functions/formulas: charts, graphs, pivot tables and VLookUp
• Working knowledge of Google Analytics, Google Search Console, Bing Webmaster Tools, and third-party SEO tools (e.g. Screaming Frog, SEMRush, Ahrefs, etc.)
• Knowledge of SEO best practices and content and technical optimization tactics
• Able to locate, extract, organize, and evaluate healthcare industry news publications including but not limited to healthcare advertising best practices and regulations, HIPPA compliancy, and market landscape for clients' brands
• Understands content and technical SEO tactics and how they affect a website's performance
• Ready, willing, and able to dive into the details of the client's web analytics to draw performance insights
• Demonstrates ability to multitask, keeping multiple projects on-track and executing work in a timely fashion
• Has active listening skills to apply learnings over time
• Extensive knowledge of SEO best practices (including, but not limited to content optimization, technical SEO, offsite SEO, and troubleshooting HTML issues)
• Proficiently navigates key tools related to search (SEMRush, Screaming Frog, Google Analytics, Ahrefs, etc.)
• Able to articulate the importance of SEO and SEM integration and can understand basic SEM strategies and how they affect organic performance
• Understands all aspects of SEO project management and proactively anticipates next steps during any kind of website project
• Produces clear, concise work that is error free and easily understood
• Can clearly and confidently present and explain SEO insights, best practices, and field questions from clients and cross-functional teams during presentations and meetings
• Ability to translate strategies into ideas and tactical recommendations
• Adapts communication style to relevant audience
• Skilled in solving routine problems by evaluating and selecting solutions from established options or procedures
• Excellent organizational skills, attention to detail, and accuracy when working with data

COMPETENCIES:

• Attention to detail: consistently complete tasks while demonstrating a thorough concern for all elements of the project. This includes monitoring and checking information, data, and formatting.
• Self-starter: Curious and enthusiastic to learn and constantly educate oneself on the latest developments in both SEO and healthcare
• Organized: Knows how to manage one's own time and resources well to accomplish all assigned tasks successfully
• Professionalism: Conducts oneself with maturity in personal and written communications and expresses problems and concerns in a systematic, logical, and rational manner
• Efficient: able to effectively manage one's own time and be able to pivot quickly and prioritize deliverables/requests
• Resourceful: Leverages existing precedents, tools, and practices to solve day-to-day challenges
• Team player: Understands and applies knowledge of how SEO integrates with other disciplines to achieve team objectives
• Leadership: Able to manage junior team members' workloads and delegate appropriately, mentor and train, growing, managing, and inspiring teams
• Composed: Able to stay calm when under pressure and exude self-confidence, diplomacy, and clear thinking.

Salary

$81,000 to $120,000 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

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