Head of Marketing

4 weeks ago

Los Angeles, United States Accelerate HC Full time

The Head of Marketing's role is to lead and implement Our Client's marketing strategy, which is to grow the brand across the U.S. and key consumer segments. This person will deeply understand both brand and performance, and how they both play an important role in growing a business. This is both a strategic leadership role coupled with the need to be on the tools with the rest of the team.

They will work closely with our Marketing, Creative, Tech and Finance teams, reporting directly to the Global General Manager and the Founders.

Why join Our Client

  • Career opportunities
    Our Client is a four year business rapidly growing globally across Australia, US, UK, Asia and NZ. In its scaleup stage, we are looking for key leaders to drive their expansion. The brand has achieved many accolades and is a growing leader in their segment.
  • Build an iconic global brand
    They aren't just an ecommerce business. They have a core focus on product strategy and retail growth. With nine physical retail stores in Australia and the US, we are looking to grow our market share to new consumer segments and revenue channels. As Head of Marketing, you'll be deeply involved in this strategy.
  • Do the best work you've ever done
    Strategize and execute with a collaborative team at a global scale. See your work go from concept to reality. The challenge is not about fighting red tape or bureaucracy, but presenting and delivering the best outcomes as a team working towards the same goal.
  • Work with high performers
    Their team members are career-oriented problem solvers who hate being bored and are always looking for a challenge. They naturally take ownership and responsibility for their work. They're proud of the teams retention rates and supporting their continuous personal and professional growth.
A typical week will look like
  • Enhancing, expanding and increasing their share of the market
  • Testing a new organic social media platform or format
  • Briefing and reviewing content for upcoming campaigns with our Creative Lead, from website banners to TikTok
  • Rolling out new brand guidelines on our website
  • Planning campaigns for the next quarter with the Product team and the Global GM
  • Pitching and running growth experiments with the Tech team
  • Collaborating with our PR & Partnerships team on brand campaigns
  • Reporting on last week's website performance and sharing results from the most recent campaign
Key Responsibilities:
  • Create and lead the strategic direction and operational execution of Our Client's US expansion
  • Oversee and be responsible for the strategy and performance of all marketing channels
  • Plan and project manage the campaign calendar of product launches, promotions and collaborations from start to finish
  • Manage internal and external teams to implement marketing plans
  • Run and manage marketing P&L
  • Drive growth and impact across key KPIs: customer acquisition, revenue, conversion, marketing ROI, LTV, and retention
Key Requirements:
  • Proven experience in marketing strategy, in ecommerce/retail/fashion/travel or relevant industry
  • Commercial mindset with strong analytical skills and background
  • Proven track record leading notable brand strategy, campaigns and activations
  • Prior experience with performance marketing and media buying
  • Experience campaign planning across product launches, promotions and collaborations
  • Experience in managing budgets and tracking spend effectiveness
  • Experience managing a team successfully
  • Demonstrated ability to achieve targets and meet challenging deadlines

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