Head of Marketing
1 month ago
At Outgo, we are building a modern payments platform for freight. Our software powers large and small companies that are the core of the North American Over-The-Road freight industry, made up of 1.6 million carriers, 95% are small businesses with 10 or fewer trucks. These businesses are the backbone of the American economy and yet, they are working paycheck to paycheck. We want to even the playing field and help them take control of their finances.
Outgo offers one simple software platform to manage and automate the accounts receivable lifecycle while optimizing cash flow for efficient operations. We are building a fintech solution that fundamentally understands a trucker's business and optimizes their cash flow- to help save more money and grow their business. We are revolutionizing their money management with a smarter software platform.
We are Outgo, an intelligent software service that handles invoicing, accounting, factoring, and banking - all in one place. We're a mission driven team that loves building products that put our customers at center.
About the role:
Outgo is looking to hire our first Head of Marketing, reporting to the CEO. We have a product that carriers love (and love to refer to others). We are building our marketing machine to drive rapid adoption of carriers operating between 1 and 100s of trucks. This is a rare opportunity to build a GTM strategy and high-performance marketing engine from the ground up with a company that already has strong market momentum. Our entire team believes that building a repeatable and scalable marketing engine will compound our GTM success with sales. In other words, your work here will be profound.
Applying to Outgo:
We're looking for candidates with high integrity, low ego, and an insatiable drive to learn. We use reasoned discussion and constant feedback to improve individually and as a company. We cultivate mutual trust and respect, empowering us to debate ideas effectively and create the best outcomes for our customers and team.
As Outgo's Head of Marketing, you will:
- Champion of Outgo's storytelling and positioning. You will excel at distilling a complex financial product into a clear message.
- Define the marketing strategy and assemble the resources to support Outgo's ambitious growth goals.
- Capitalize on Outgo's current sales-driven GTM approach to accelerate inbound revenue conversion and expansion through existing and new channels.
- Do the hands-on work necessary to move key marketing initiatives and deliverables forward.
- Radically increase awareness of Outgo and our differentiators at the category level with press, analysts, and other influential media.
- Articulate Outgo's unique value proposition to Freight companies. Define personas, ICPs, customer segmentation.
- Establish the most effective messaging, positioning, and channel for each segment. Drive continuous improvement with analysis, research, and testing.
- Lead the creation of content, sales enablement materials, and social strategies that generate public conversations and warm customer referrals.
- Experiment your way to a delightful full-funnel buyer journey, from unaware to visitor to signup to active user to paid customer (in collaboration with the Growth product team).
- Collaborate with marketing operations to automate this user journey and provide critical data and insights on what is and is not working.
- You have a track record of rolling up your sleeves as an effective hands-on contributor and as a leader of cross-functional teams and overseeing agencies / contractors.
- You know what resonates with the Over-The-Road freight industry, and you can create authentic messaging and content strategies that our unique customer base appreciates.
- You have articulated and implemented a successful, comprehensive marketing strategy to reach and win target personas and achieve business growth goals, especially at a scaling startup and in a sales-driven context.
- You know what it takes to put a company on the map and generate buzz. You've helped dominate the share of voice among competitors and landed positive positions in key industry reports.
- You have helped kickstart and rapidly expand inbound-driven engagement through multiple touchpoint customer lifecycles.
- You understand all parts of a marketing funnel. You are obsessed with data and can correctly measure impact to inform decision-making and optimize performance.
- You have experience with efficient and intelligent marketing ops backend systems and can work with marketing operations to assemble the best-of-breed tools to meet Outgo's customer experience and business goals.
- You work effectively with cross-functional teams (sales, product, design, UX, and engineering) to run experiments and build growth channels.
- You are willing to challenge the status quo. You consider new and old ideas alike, and are committed to iteration in an ever-changing freight market.
- You thrive in ambiguous, resource-constrained, and evolving startup environments and have experienced rapid company growth.
The salary for this role is between $160,000 and $220,000. The specific salary offered will depend on several factors including but not limited to the applicant's skills and prior relevant experience. The hired candidate will be eligible for healthcare benefits, self-managed time off, life insurance, employee assistance program, and twelve holidays. This role will also be eligible to participate in our stock option program. We offer a hybrid work environment with an office in South Lake Union in Seattle, and offer free Orca commuter passes to all staff.
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