Search Engine Optimization Specialist

2 weeks ago

Grand Rapids, United States Axios Professional Recruitment Full time

SEO Strategist

We are seeking a Search Engine Optimization (SEO) Strategist to manage, develop and implement effective on-and-off page search engine optimization strategies that improve search engine keyword ranking and increase search engine traffic.

About IQS Directory:

Our Client is a leader in digital marketing services for the North American manufacturing industry. Our expertise has provided thousands of manufacturers, distributors and industrial companies with top search engine placement producing considerable results since 2000. Our revenue comes from company paid listings (advertisements) on our highly ranked websites which target qualified procurement and engineering professionals, as well as providing agency services in the following internet-based marketing fields:

  • Search Engine Optimization
  • Paid Advertising
  • Content Development
  • Website Design and Development
  • Conversion Rate Optimization

Our team includes leaders in the field of industrial marketing and search engine optimization technologies. The SEO industry changes and evolves frequently to the search engine algorithms and provides for an engaging and exciting career. This is a great company where you can gain valuable experience, learn from others, and reach your potential.

In this SEO Strategist role, we are seeking ambitious dedicated candidates that will create and execute on SEO strategies that align with client's Key Performance Indicators (KPI's). As part of the SEO team, you will assist in leading the strategy by evaluating the work we've completed to determine its effectiveness. Due to the learning curve and necessary training this is an on-site position.

Job description

Our client is seeking Search Engine Optimization Specialist to be responsible for developing and implementing effective on-and-off page search engine optimization strategies that increases search engine activity. Create strategies for effective content, and techniques such as Meta tagging, indexing, link building, keyword ranking analyzes and reporting as well as overall site architecture and content optimization.

Primary Responsibilities

Reviews and analyzes metrics to assess the effectiveness of SEO strategy, and performs competitive analysis to recommend changes to websites

Conduct keyword research and analysis to identify target keywords and improve website ranking on search engines

Develop, optimize and publish compelling content that aligns with client objectives and SEO best practices

Analyze and enhance web content in collaboration with the creative and development teams

Responsible for site submission to Google Search Console and Bing Webmaster Tools Develops, generates, and interprets performance reports to perform ongoing site traffic analysis, monitoring of organic, search placement, and overall evaluation of SEO strategy effectiveness and presents results to internal and external clients

Provide & review technical, content, keyword recommendations with the clients

Researches industry news and identifies new optimization opportunities based on market best practices

Qualifications & Job Requirements

  • Bachelor's Degree and minimum of 2 years of experience in Search Optimization OR Master's Degree and 0-2 years of experience in Search Optimization OR equivalent work experience
  • Customer-facing role requiring direct client consultation and management
  • Local Search Optimization Experience
  • Strong written and communication skills Preferred Attributes & Qualifications
  • Google Analytics Certification
  • Strong analytical and problem-solving skills
  • Self-direction and ability to work independently with minimal direct supervision
  • Basic understanding of technical architecture and web design
  • Understanding of internet and mainstream information technology concepts, search engine optimization best practices

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