Sales Manager

2 weeks ago

East Syracuse, New York, United States Nexstar Broadcasting Full time

NewsChannel 9 (WSYR-TV) is situated in East Syracuse, New York, just a short distance from Downtown Syracuse and Syracuse University. For those unfamiliar with the Central New York area, our area offers four distinct seasons. Each season is filled with its own unique activities, like apple picking, skiing, boating, festivals, and rooting for the Syracuse Orange year-round. Syracuse, also known as the 'Salt City', strikes an ideal balance between the amenities of a larger city, including events, a diverse range of culinary options in our restaurants, and family-friendly attractions, and the welcoming atmosphere of a smaller town. Our city is rapidly growing, as evident from the developing Inner Harbor area, the newly renovated JMA Wireless Dome, and the significant investments in our infrastructure.

At NewsChannel 9, we take pride in our local identity and deliver award-winning local news coverage through our enthusiastic news team. Our programming includes the most watched newscasts in the area. Our local lifestyle program, Bridge Street, and our in-depth weekly news program, NewsMakers, provides additional local reach in the market. We understand the importance of recognizing the efforts of those who make a positive impact in our community. Our focus on creating specials that celebrate these achievements has earned us numerous awards and sets us apart from other media outlets in the Central New York area. As an ABC affiliate, we also offer exciting daytime, primetime and top tier sports including the NBA, NHL, NFL, NCAA Basketball and Football. Our local and national digital platforms allow us to create even more effective and comprehensive marketing campaigns for our clients.

We're looking for a dynamic, enthusiastic results-oriented Sales Manager to join our team. If you are someone who enjoys leading people and helping them reach their full sales potential, and team development is in your DNA, then we want to talk with you.

The Sales Manager directly oversees the daily operations of the station's digital and broadcast advertising business and interacts with clients and advertising agencies to maximize revenue. The Sales manager will partner with our media sales team in a consultative, creative, and client focused approach. This position works in tandem with the management team of existing Sales Manager (SM) and the General Sales Manager (GSM) with business development for the overall operation.

Responsibilities:

  • Develop and execute sales strategies that result in exceeding digital and new business revenue targets.

  • Manage, coach, train, support and motivate the team of local Account Executives.

  • Drive local revenue growth for the station and company. Increase revenue share in the market. Create new digital business from outside the traditional media space.

  • Provide meaningful insight and learnings from campaigns to develop case studies and other sales materials.

  • Oversight of all digital sales products, inventory management and pricing strategies.

  • Management of the digital sales pipeline, including the formation of individual Account Executive (AE's) budgets.

  • Assist Account Executives with prospecting, building plans, negotiating, and closing deals.

  • Work with the corporate digital team on corporate led sales initiatives and group sales projects.

  • Assist in updating content on our website and our social media platforms.

  • Maximize new business and digital revenue potential from new and existing accounts.

  • Conduct weekly training meetings for the Account Executives, with a focus on digital products and services.

  • Assist with recruitment of talented sales professionals.

  • Makes decisions regarding hiring, evaluation, promotion and termination of employees

  • Manages inventory and revenue forecasting

  • Manages recruitment, training, evaluation, and development of sales professionals

  • Prepares budgets and approves budget expenditures

  • Manages Accounts Receivable

  • Performs other duties as assigned

  • Drives new business development

  • Manages inventory and revenue forecasting

  • Manages recruitment, training, evaluation, and development of sales professionals

  • P repares budgets and approves budget expenditures

  • Manages Accounts Receivable

  • Develops and cultivates client relationships alongside Account Executives

  • Performs other duties as assigned

Qualifications:

  • Bachelor's degree in Marketing, Advertising, or Mass Communications, or a related field, or an equivalent combination of education and work-related experience

  • Minimum three years' experience in sales, preferably in the broadcast or digital field

  • Experience guiding, directing, and motivating a team, including setting performance standards and monitoring performance

  • Experience establishing long-range objectives and specifying the strategies and actions to achieve them.

  • Ability to identify the developmental needs of others and to coach, mentor, or otherwise help others to improve their knowledge or skills.

  • Strong organizational skills, attention to detail, excellent follow-up, resourceful, and self-motivated.

  • Ability to multitask and prioritize with multiple pending deadlines.

  • Knowledge of prevailing digital technologies such as Google Analytics, ad tagging, SEM/SEO, social media, OTT/CTV, behavioral and contextual targeting

  • Strong computer skills, proficiency in PowerPoint, Excel, Word, Teams, Zoom, Facebook, etc.

  • Experience with Wide Orbit, Matrix, Nielsen, ComScore and broadcasting is a plus

  • Able to promote a winning, positive, sales culture. Be a team player. Be resilient and consistent. Have passion for the business, the job, and helping clients to be successful.

  • Valid driver's license with an acceptable driving record

  • Fluency in English

Salary: $50,000-$60,000 based on experience plus commissions & incentives.

NewsChannel 9 WSYR-TV is an Equal Opportunity Employer

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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