Analyst III Consumer Insights

4 days ago

Quincy, United States Peapod Digital Labs Full time
Category/Area of Expertise: Strategy
Job Requisition: 408888_external_USA-MA-Quincy
Address: USA-MA-Quincy-1385 Hancock Street
Store Code: Consumer Insights (5139234)

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.

Primary Purpose
The analyst manages primary research for key company initiatives and key research vendors. Works with business partners primarily in the Stop & Shop banner, including but not limited to, Marketing, Merchandising/Category Management, Operations, Strategy, and other key internal audiences to provide high quality, concise and actionable insights, and recommendations. Ensures integrity through consistent, timely and error free reporting. Proficient in a wide set of consumer research and insights, including qualitative and quantitative methodologies, to provide a data-driven view of the customer. This role is based out of our Quincy, MA location only.

Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Quincy, MA.

Applicants must be currently authorized to work in the United States on a full-time basis.

Duties and Responsibilities
  • Ability to coordinate and implement online community projects.
  • Manage development, analysis, and delivery of timely, error-free reporting with insights and recommendations.
  • Ensure that all research instruments accurately measure objectives, and that the data is representative and validated.
  • Generate meaningful recommendations and consumer insights that result in increased sales and revenue by managing the integration of data from a variety of systems and sources. Systems and sources of data include but are not limited to primary consumer research, FSP, market share, syndicated data systems and proprietary vendor provided data sources.
  • Collaborate with team to manage key vendors.
Down the road:
  • Ability to coordinate and implement both large tracking studies and ad hoc work.
  • Ability to assess business needs and develop appropriate research plan.
  • Collaborates with manager to create and/or maintain large tracking programs.
  • Communicates with business partners across banners and subsidiaries of Ahold Delhaize to understand issues and objectives to deliver the best and most actionable consumer research.
  • Communicates design and findings from research to all levels of management as appropriate.
  • Participates in team efforts to improve and discover innovative research methodologies.
  • Establish and maintain methodology for reporting and setting goals for customer based KPI's (including Net Promoter Score and Overall Service Satisfaction).
  • Develop and deliver presentations at key Management Meetings as appropriate.
  • Implement best practices within consumer insights through standardization of methods, vendors, tools, and reporting.
  • Partner closely with other team members within Consumer Insights and Advanced Analytics to lead development, analysis, and execution of business-driven recommendations.
  • Support quantitative and strategic analyses that define and improve performances on high priority issues.
Qualifications
  • Bachelor's degree in Marketing, Marketing Research, Psychology, Statistics, Mathematics, or closely related field. Master's Degree a plus.
  • Minimum of 3 - 5 years of project management experience in primary consumer research in CPG/Retail, can be a combination of manufacturer/client side and research supplier side.
  • Working knowledge of traditional custom research techniques, including, but not limited to product testing, concept testing, copy testing, attitude & usage measurement, awareness & perception tracking, package testing, segmentation studies, in-store controlled tests, online panel management, etc.
  • Minimum Intermediate Proficiency in Microsoft Office 365: Word, Excel, and PowerPoint.
  • Familiarity with syndicated POS/FSP data sources such as Circana/Nielsen preferred.
  • Familiarity with analysis tools such as Python or R is a plus.
  • Must possess a willingness and aptitude to learn.
Preferred Qualifications
  • Strong problem solving, decision making and analytical skills.
  • Excellent verbal and written communication skills and the ability to present.
  • Ability to manage vendor relationships effectively.
  • Strong sense of urgency, integrity, and objectivity. Ability to push back respectively when needed.
  • Understand and uses valid statistical approaches where appropriate.
  • A good listener who can interpret the needs of the business partner.
  • A strong team player with ability to work independently.
  • Motivated and detail-oriented individual.
  • Able to bring the voice of the customer alive.
  • Ability to prioritize and multitask.
  • Must possess an adaptive/flexible work style.


#LI-LL1 #LI-Hybrid

At Ahold Delhaize USA, we provide services to one of the largest portfolios of grocery companies in the nation, and we're actively seeking top talent. Our team shares a common motivation to drive change, take ownership and enable our brands to better care for their customers. We thrive on supporting great local grocery brands and their strategies.

We offer an experience where our associates are valued; Diversity, Equity, Inclusion and Belonging are infused in our business and our employees are representative of the communities that we serve. We believe in total wellness, which encompasses a blend of physical, financial and emotional wellness.

We believe in collaboration, curiosity, and continuous learning in all that we think, create and do. While building a culture where personal and professional growth are just as important as business growth, we invest in our people, empowering them to learn, grow and deliver at all levels of the business.

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