Marketing Coordinator

2 weeks ago

San Antonio, Texas, United States San Antonio ZOO Full time

Marketing Coordinator - Public Relations

Collaborate with a passionate Zoo Crew in San Antonio
Choosing where to grow your career has a major impact on your professional and personal life, so it's equally important you know that the place you choose to work at will support and guide you. With a diversity of passionate people, San Antonio Zoo is a place where you can collaborate with others securing a future for wildlife.

The Impact You'll Make in this RoleThe Marketing Coordinator - Public Relations is responsible for assisting the Public Relations Director and Integrated Marketing Manager in maintaining a positive brand image through organic marketing channels. Further responsibilities include developing awareness through earned and owned communication channels for our expertise in animal care, conservation, and education.

As a Marketing Coordinator - Public Relations, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people in San Antonio. Here, you will make an impact by:

  • Support the Public Relations Director and Integrated Marketing Manager by communicating San Antonio Zoological Society's events, initiatives, animal care, conservation, and education through press releases and media outreach.
  • Contribute to the zoo's marketing channels by developing content for website, email, digital advertisement, and traditional marketing campaigns.
  • Collaborate with cross-departmental teams to source unique stories and content ideas.
  • Collaborate with local media outlets, influencers, and other partners to build relationships that expand the zoo's reach and visibility.
  • Assist in planning and executing public relations-focused events such as press conferences and ribbon cuttings.
  • Monitor media coverage and report on the zoo's earned media presence.
  • Develop innovative and captivating social media content for platforms such as TikTok, Instagram, Facebook, and X in alignment with the zoo's brand tone and messaging.
  • Create high-quality copy, photos, and social media videos that showcase the zoo's animals, events, and community impact to enhance online engagement.
  • Respond to social media inquiries and comments in a timely, professional, and positive manner that reflects the zoo's values.
  • Stay up to date with social media trends and platform updates to create relevant content and reach new audiences.
  • Support work related to public relations for private and consumer events.
  • Contribute to the zoo's marketing and public relations campaigns from strategy, content creation, and evaluation.
  • Create weekly marketing reports by collecting information from multiple sources that will aid in the development of marketing plans.
  • Ensure brand consistency in all channels.
  • Support work related to marketing efforts for marketing campaigns, private events and consumer events.
  • Create prospectus documents and communications for public relations events and initiatives.
  • Assist with media, influencers, interviews, presentations, and press conferences.
  • Upholds all company policies as outlined in the Standard Operating Procedures, Team Member Handbook, and Code of Business Conduct.
  • Consistently exhibit an attitude of service inside and outside of the Zoo, showing hospitality to all.
  • Be fully committed to the mission of San Antonio Zoo to create awareness that inspires action to care for the wild world we steward and animals we protect.
Other Responsibilities:
  • Performs other work-related duties as required and assigned.
Your Skills and ExpertiseTo set you up for success in this role from day one, the San Antonio Zoo recommends the following skills/qualifications:
  • One (1) year of proven marketing, communications, or related field preferred.
  • Bachelor's degree in marketing or a related business field preferred.
  • Must have excellent communications skills, including writing, editing, and public speaking.
  • Possess strong knowledge of creative development and branding.
  • Possess strong knowledge of cloud-based content management systems.
  • Strong organizational skills and ability to coordinate multiple projects with both internal and external clients.
  • Must be enthusiastic in a demanding and fast paced environment.
  • Proficiency in Microsoft Word, PowerPoint, and all social media platforms.
  • Strong organizational skills and ability to coordinate multiple projects with both internal and external clients.
  • Successful candidates must complete a pre-employment National Sex Offender Search, Criminal Background Check, and Drug Screen.
  • We enjoy year-round operation for all staff, must be available day, nights, weekends, and occasional special after-hour assignments
The San Antonio Zoo is an equal opportunity employer. San Antonio Zoo will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.

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