Manager II, Marketing

1 week ago

High Point, North Carolina, United States Atlanta Community Food Bank Full time
Who We Are:

The Atlanta Community Food Bank is working to end hunger in our community with the food, people, and big ideas needed to ensure no one worries about where their next meal is coming from. Since 1979, we've been providing food for a growing network of nonprofit partners - including food pantries, community kitchens, childcare centers, night shelters and senior centers. We currently serve more than 700 partners in 29 counties across metro Atlanta and north Georgia.

Where You'll Work:

Marketing / Development

About the Role:

The Manager II, Marketing will be responsible for overseeing all aspects of the Food Bank's brand and public facing marketing assets, including paid media agency management & campaign planning; brand management & collateral materials; photography & video asset planning (including vendor management), website management; and building environmental design maintenance. Additionally, the Manager, Marketing will oversee management of our merchandise store including inventory management, pricing, and fulfillment strategy. The position will lead a team of two staff: the Marketing Specialist and the Graphic Designer.

What You'll Do:

Implements Marketing Strategy

• Manages marketing initiatives, focused on specific objectives across different channels, to support overall strategic marketing plan

• Communicates and maintains the brand standards - manages the development of creative (in coordination with an agency, where applicable) for all marketing initiatives and ensures timely media placement and coordination of production/materials deadlines

• Manages website content (in coordination with agency), including page and image refreshes, SEO, and other site content enhancements and requirements

• Develops and implements video asset strategy to support various aspects of the

Food Bank's work

• Measures and reports on the performance of marketing campaigns, gains insights, and assesses against

goals

• Develops a media relations strategy (in coordination with agency), seeking

high-level placements in print, broadcast, and online media.

Builds & Nurtures Relationships

• Builds strategic relationships and partners with key industry players, agencies, and vendors to advance the organization's brand and to connect with neighbors, donors, volunteers, and partners.

• Collaborates with internal stakeholders to develop marketing materials as well as campaign creative, including visuals and storyline.

Leads a Successful Team

• Forms teams with appropriate and diverse mix of skills, perspectives, and experiences

• Fosters open dialogue and collaboration

• Establishes clear objectives to guide goal achievement

• Sets goals, provides feedback, executes performance management process

• Serves as mentor - develops employees' core knowledge and provides opportunities for growth

• Recognizes employee successes

• Supports employee career development - supports team members in acquiring and growing skills and shares expertise

Our Inclusive Hiring Process:

At the Atlanta Community Food Bank, we are dedicated to building a diverse and inclusive workplace. We understand that skills can be gained through a variety of experiences - educational, work, and lived. Towards that end, our Inclusive Hiring process is grounded in a skills-based hiring approach. That means, we are looking for resumes that demonstrate key transferable skills that can be applied to our job roles to support both our mission and culture.

Key Competencies we look for in All our Food Bankers are:

• Customer Focus

• Decision Making

• Accountability

• The Ability to Navigate Change

What You'll Need: Skills and Experience your resume should demonstrate:

• Experience managing advertising agencies and media partners, including creative direction and media buying strategies; or agency experience managing client relationships

• Experience managing brand standards, ensuring adherence to brand guidelines across all mediums

• Experience with website development and maintenance

• Strong communications skills, both

verbal and written

• Strong planning and project management skills

• Experience managing individual contributor team members

• Collaborative and detail-oriented

Even Better if You Have:

• Minimum 2-3 years' experience in an agency or client side managing an agency

• Experience guiding photography, video production, storyboarding, shot lists, and editing

• Knowledge of Google Analytics 4

This role may be a fit for you if:

• You are a relationship builder who can work with a diverse group of stakeholders

• You are a champion of change - able to drive, adapt and support others through change

• You thrive in customer-focused, collaborative work environments

And You'll Love this Position if:

• You have an entrepreneurial spirit and enjoy coming up with creative ideas and developing action plans to drive project execution and goal attainment

• You are a strong, effective coach and motivator and have proven success in developing team members

• You want to work in a positive environment where differences are valued.

There may be some Physical Demands and Travel:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Employee is routinely required to lift 25 lbs.

• Expected local travel time for this position is up to 10% per year

Expectation:

We are committed to providing employees with an environment of mutual respect in which the values of Diversity, Safety, Continuous Improvement, and Hard Work are supported and encouraged. We work diligently to engender fairness, responsibility, trustworthiness, and teamwork to advance our mission: To fight hunger by engaging, educating, and empowering our community.

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