Digital Marketing Specialist
3 weeks ago
Reporting to the Manager of Paid Digital Marketing, the Paid Digital Marketing Specialist is responsible for the execution, monitoring, and measurement of paid digital campaigns, management and daily production of digital analytics dashboards, and assisting with other digital campaigns as needed. This intermediate-level role requires a data-driven, highly analytical digital marketing professional with demonstrated experience building successful digital marketing campaigns.
American Cruise Lines is one of the fastest growing cruise lines in the world. With new ships launching every year, all areas of our marketing program are increasing steadily. By increasing our brand awareness and qualified lead conversion through digital marketing initiatives, you will be a key component of driving demand to fuel that growth. This position requires creativity and efficiency as you seek ways to optimize our programs without limiting scale.
Responsibilities
- Execute and track results for paid digital marketing campaigns including paid search, display advertising, retargeting, paid social and other campaigns as assigned
- Monitor and adjust digital campaign settings including, but not limited to, bid strategy, keywords, search terms, and impression share to achieve target cost per lead and cost per converted lead
- Brainstorm and recommend new campaigns/tests designed to improve overall digital marketing performance
- Coordinate with internal Creative Media team to develop appropriate ad copy and visual assets
- Leverage Analytics and BI platforms to update, maintain, and distribute digital marketing KPI reports to Marketing leadership
- Assist with updating/maintaining website content including website images, copy, and blog posts
- Remain current in digital marketing, social marketing, ecommerce, SEO, and web usability trends and best practices, as well as potential new channels/platforms
- Bachelors' Degree
- Minimum 2-3 years' experience in digital marketing and analytics is required
- Demonstrated working knowledge of, and proven success in the execution of digital marketing campaigns via Google Adwords, Microsoft/Bing Ads, and Meta
- Significant experience with web analytics/reporting tools such as Google Analytics required
- Knowledge of/experience with Kentico CMS (or similar Enterprise CMS platforms) strongly preferred
- HTML, CSS, JavaScript knowledge a plus
- Highly proficient in Microsoft Office suite - Excel, PowerPoint, Word
- Comfortable working in an entrepreneurial, fast-paced environment where strategies or priorities can quickly shift as business needs warrant
- Must be exceptionally organized, highly detail oriented and have strong project management and communication skills
- Self-directed and motivated to manage priority workload is a MUST
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