Manager, Gaming

3 weeks ago

Chicago, Illinois, United States Red Bull Full time

Reporting to the Director of Sports Marketing, The Gaming Manager will develop, manage, own, and facilitate the execution of regional Gaming-focused marketing initiatives across their region. In addition, you will provide strategic consultation to the neighboring areas. Through events, players, and the local community, the Gaming Manager will build local and regional brand relevance while paying attention to Red Bull's global and national strategic direction to put cans in the hands of gamers.



RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:



  • PROGRAM MANAGEMENT

    Work with SaMo gaming team and regional marketing teams to build and execute activation programs around the Red Bull Gamer - considering key titles, gaming events, and local competitions.

    Identify, attend, and support events of our partners, and work with regional marketing teams to own the gaming activation at these events.

    Be project lead on activations, at 3rd party, and at owned gaming events. As project lead, oversee the project budget, org chart, and RACI from concept to completion.

    Scout future trends, players, and spaces where Red Bull can make a consumer impact in this rapidly changing landscape.

    Create new and ownable gaming ideas to be pitched in business plan that are regionally relevant, unique in concept, and aspirational to the local community.


  • COMMUNITY DEVELOPMENT

    Maintain an up-to-date understanding of the local gaming audience and player landscape (for example, emerging/popular titles, platform trends, lifestyle, etc.)

    Map Red Bull's presence in local gaming spaces (arcades, LAN centers, etc.) where the brand can credibly show up and support the community of players.

    Identify and build relationships with gaming community leaders, influencers, and content creators.

    Work cross-functionally with Brand Manager to activate locations where the gaming occasion occurs, such as on-prem partnership locations, new venues, and campuses.

    Execute outreach programs to ensure Red Bull Energy Drink is fueling local players.


  • TALENT IDENTIFICATION

    Identify, build, and maintain relationships with up-and-coming gaming opinion leaders.

    Work with regional Communications teams to activate gaming talent at Red Bull events.

    Partner with national and local Red Bull Athlete Managers to help develop concepts for new gaming events and executions.

    Work with Athlete Marketing Manager to help scout new talent, support gaming athlete activations, and integrate athletes into owned projects.


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:3+ years of gaming/esports management and marketing experience Understanding of the esports landscape, including relevant game titles, publishers/developers, athletes and teams, league and tournament structures, etc. Understanding of existing and emerging trends within the gaming and esports industries Creative thinker with proven ability to design, communicate, and bring compelling esports products and initiatives to market Vital program/project management skills with ability to drive planning, schedules, estimates, budgeting, resource plans, and status reports Proficient in Microsoft Suite Must have a valid U.S. driver's license Bachelor's degree or equivalent work experience Must be fluent in English; additional language skills an advantage Travel 30-40% Permanent Benefits eligible

WHERE YOU'LL BE BASED

ChicagoIllinois, United States

United StatesRed Bull North America



JOIN THE TEAM

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