Digital Marketing Specialist

2 days ago

Carmichael, United States Eskaton Full time

Eskaton is a nonprofit senior services provider serving Northern California's older adults for over 55 years. With over 1,700 employees and 28 communities and services in Northern California, Eskaton is a great company to join and build your career.

Eskaton genuinely cares about the financial security, health and well-being of our team members. In addition to competitive pay and comprehensive benefits including a 401K retirement fund matching program, Eskaton employees appreciate knowing their work makes a real difference in the community and in the lives they touch.

At Eskaton, being inclusive is one of our core values. This means that we celebrate diversity and equity for all who live and work with us, building a culture of belonging and community across the aging spectrum.

Our Benefits include but are not limited to...

  • Competitive Health Plan, including dental and vision coverage
  • Company paid life insurance
  • Wellness programs
  • Employee Assistance Program
  • 401K with Company Match Retirement Program (Minimum eligibility requirements apply)
  • Paid Time Off programs
  • Voluntary benefits & supplemental insurance available
This position is eligible for Eskaton's health benefits package the first of the month following 60 days of employment and Paid Time Off benefits program after 90 days of employment.

Position Summary:
The Digital Marketing Specialist will lead the management of our marketing automation systems, customer relationship management (CRM) platform, and website content. The ideal candidate will have extensive experience with HubSpot, a strong understanding of CRM workflows, and the ability to optimize website content for lead generation and engagement. This role requires a balance of technical knowledge and strategic thinking to enhance our digital marketing and sales efforts.

This is a full-time, on-site position based out of our corporate headquarters in Carmichael, CA.

The starting salary for this position ranges from $71,766 to $92,682 annually. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered.

Position Responsibilities include:

Marketing Automation & CRM Management (HubSpot):
  • Build, manage, and optimize automated workflows and nurture campaigns to engage and convert leads.
  • Audit and maintain the CRM database to ensure data accuracy, hygiene, and effective segmentation.
  • Design and test email marketing campaigns, improving deliverability, open rates, and overall engagement.
  • Monitor lead scoring and implement strategies to enhance lead qualification.
  • Ensure seamless integration between HubSpot and other systems (e.g., MatrixCare), troubleshooting issues as needed.
  • Generate actionable insights and detailed reports on CRM performance to inform marketing and sales strategies.
Website Content Management (WordPress):
  • Update and maintain website content to ensure consistency with brand standards and an optimal user experience.
  • Develop lead capture forms, landing pages, and other website elements to improve conversion rates.
  • Track and analyze website performance metrics using tools like Google Analytics and HubSpot reporting.
  • Develop and execute on-page SEO strategies to drive organic traffic and improve search rankings.
  • Partner with vendors to manage technical website projects, ensuring timely and accurate implementation.
Qualifications
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven expertise with HubSpot (certifications preferred) and CRM systems.
  • Experience managing WordPress websites and content.
  • Strong understanding of marketing automation and lead generation best practices.
  • Familiarity with SEO principles and web analytics tools like Google Analytics.
  • Excellent organizational, problem-solving, and communication skills.
  • Ability to collaborate with vendors for advanced technical tasks.
Preferred but not required:
  • Experience with paid advertising platforms (Google Ads, Meta Ads, etc.).
  • Familiarity with additional marketing tools (e.g., Canva, SEMrush, Ahrefs).
  • Background in senior living or familiarity with MatrixCare software.
  • Basic knowledge of HTML/CSS for minor website updates.

The final candidate must successfully pass Eskaton's post offer, pre-employment testing which includes a criminal background check, drug test, COVID test, TB screen test and health screen. All new hires are required to sign an arbitration agreement as a condition of employment.

Eskaton is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, gender identity, sexual orientation or protected veteran status.

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