Director of Marketing

2 weeks ago

Toledo, Ohio, United States Ardmore Home Design, Inc. Full time

About the Company

Ardmore Home Design (AHD), founded in 2008, is a privately owned, founder-led, fast-paced, entrepreneurial company where we value people with strong skills to make our products and processes better every day. We design, sell, and distribute luxury home décor globally to interior designers and boutique/luxury retailers. The AHD family of wholesale brands includes Made Goods (flagship furniture made from unique materials), Pigeon & Poodle (home and bath accessories), Blue Pheasant (handcrafted tabletop products) and Burton James (benchmade upholstery).

Position Overview

We are looking for a dynamic and visionary Marketing Director to spearhead our marketing initiatives. The ideal candidate will excel in collaboration, adaptability, leadership, and strategic thinking, working closely with our internal teams, Sales Directors, and company Founders. This role will oversee the development and execution of comprehensive marketing and communication strategies, ensuring that the branding and image of each wholesale brand is effectively represented. Additionally, the Marketing Director will create an annual Marketing Plan, manage the Marketing budget, and guide the Marketing team to meet both current and future strategic objectives.

This person is both strategic and a do-er : enjoys and excels working both at a high-level as well as rolling up their sleeves to get into the details. This individual embraces and supports our in-person/on-site work culture and embodies our company values of Ownership, Collaboration and Respect.

This role reports to the Chief Operating Officer.

Essential Duties and Responsibilities:

  • Develop, implement and oversee marketing strategies and campaigns to strengthen the company's market presence and ultimately drive revenue.
  • Working with the VP of Brand on overall creative vision, oversee all creative projects including graphic design, photography, print, email and content creation.
  • Align PR and social campaigns to amplify marketing strategies.
  • Create and manage a Marketing Calendar based on product launches, initiatives or strategies set by Sales and company leadership.
  • Strategically create the annual Marketing Budget. Responsible for maintaining budget and managing costs.
  • Measure the performance of marketing campaigns and e-blasts based on Key Performance Indicators (KPI's).
  • Grow and develop the Marketing team by identifying key strengths & opportunities.
  • Guide the Marketing team on a daily basis, helping them to prioritize projects, problem solve and manage expectations. Hold the team accountable to hitting deadlines and budgets.
  • Partner with company leadership and with cross-functional teams to lead successful internal marketing, sales or company-wide initiatives.
  • Direct outside creative agencies and freelancers when needed.

Job Requirements:

  • Minimum of (5) years' experience managing a Marketing Department
  • BA in Marketing and Communications, Business Administration or relevant field
  • Entrepreneurial mindset. Able to adapt quickly, accept accountability and take ownership of decisions
  • Strong leadership and people management skills
  • Excellent project management and organizational skills
  • Combination of creative and strategic thinking with attention to detail
  • Able to craft marketing concepts that are brand building, brand appropriate, executable and distinctive
  • Able to understand differing internal and external clients including: sales, customer service, interior designer and retail
  • Able to partner and work closely with the company's founders as well as other departments throughout AHD
  • Analytical and data driven
  • Familiar with luxury brand marketing and, ideally, home décor specifically

Physical Requirements:

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms. The employee must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 35 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus. Ability to work in an open environment with fluctuating temperatures and standard lighting. Ability to work on a computer and mobile phone for multiple hours, with frequent interruptions.

Required to use stairwells to attend meetings and engage with employees on multiple floors throughout the building.

Other Considerations:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.

Compensation:

Starting annual salary: $150,000-185,000. Exact compensation may vary based on skills, experience, and location.

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