Brand Success Analyst

2 days ago

New York, United States GrapevineAI Full time
About GrapevineAI

Today, finding third party content is a highly manual process, yet the demand to license third party content is growing exponentially - think about all of the user generated content introducing you to new brands and concepts that you see on social media everyday. GrapevineAI's marketplace is the scalable solution to help brands license third party content so it is as easy as hailing an Uber ride. We deliver ready-to-run creator content to brands for their next social ad campaign.

We are uniquely positioned to deliver this solution with DNA from My Subscription Addiction, the leading authentic reviews site for DTC subscription, and deep industry knowledge in DTC and growth marketing. We are looking for entrepreneurial athletes to take our company from $10M to $100M+ in the next year.

Are you excited about working with top DTC brands like The Farmer's Dog, Prose, and Home Chef? Do you want to work at a company that is growing every month? If this sounds like you, join us at GrapevineAI as a Brand Success Analyst We are a startup with a fast paced environment where you're challenged, learning, and growing every day.

This role is in person at our Flatiron office.

What is Your Role?

As a Brand Success Analyst, you will work with our Brand Success team to accelerate growth for a group of DTC brands. On a day to day basis, you will:

  • Be Responsible for Brand Relationships and Workflow: You are the primary point of contact working directly with top tier DTC brands. Onboard them, understand their growth goals, and set them up for success using GrapevineAI's marketplace infrastructure. You will touch every aspect of the ad delivery process, including managing content and advising on performance goals.
  • Develop Creative Strategy: Partner with brands and our team of creative strategists to define a creative strategy that will hit growth goals for brands. Set up a growth roadmap to guide the brand towards success with a winning combination of written and visual content.
  • Own Performance and Analytics: Dive deep into the numbers to understand what is working, what is not, and why. Partner with brands to develop launch plans, iterate creative, and optimize articles.
  • Embrace innovation: Be curious. Raise new ideas, develop new strategies, pitch new products. The potential for expansion in this space is limitless. We want your authorship as we build and redefine social advertising.
As an individual, you love products and are passionate about consumer brands, particularly in the realm of beauty, fashion, food, and personal care. You have a keen sense of what consumers are looking for, and know how to deliver a point with a punch. You bring excitement, genuine curiosity, and a product-testing mentality. You think big and can distill dense information into singular, important ideas that are easily digestible for audiences.

Your work will include creatives for whitelisted content that will appear in ad campaigns before millions of viewers. A creative eye and enthusiasm for digital content is a must.

Key Responsibilities For This Role:

This role is perfect for someone who is highly strategic, consumer-obsessed, and passionate about producing effective content that sells. Applicants take pride in their communication and ability to maintain strong relationships with brands. The ideal candidate should have a drive to understand 'What makes a winning ad?' for clients across a breadth of industries.

This role is responsible for end-to-end ownership of a brand's content and ad performance. Main tasks include, but are not limited to:
  • Serving as the main point of contact to a portfolio of brands and developing strategies to grow and foster those partnerships
  • Supervising all content production and final quality control for brand deliverables. This includes end to end project workflow.
  • Providing feedback on creatives (raw UGC, static and video ads, written content)
  • Ideation and development of needle-moving content that speaks to a brand's needs via market research and content analysis
  • Understanding and driving business goals, including revenue, while constantly innovating new strategies
  • Using analytics to optimize ad performance and improve conversion rates
  • Cross functional collaboration with the Content Strategists and other team members as well as regular meetings and slack communication with brands.
What You'll Bring:

Background: Marketing and Creative Guru
  • Bachelor's degree or equivalent experience
  • 0-2 years experience across startups, quantitative analysis, performance marketing, tech, financial services, consulting, or growth industries. Fresh graduates are okay - we love training
  • Energy and enthusiasm working with our brands.
  • Excel and Powerpoint guru (e.g.pivot tables, formatting) and comfortable with data analysis
Business Ownership: Goal Crusher
  • Business savvy: you get the market, trends, competitive forces, content, and technology
  • Entrepreneurial mindset: thrive in a place where change, ambiguity and action orientation are the norms. You work with speed and efficiency.
  • Builder: blank canvases excite you; you enjoy the process of making something and iterating
Organization & Communication: Exceptional Focus
  • Project-management: organized, proactive, disciplined, detail-oriented, and relentless in getting things done with the ability to successfully manage multiple projects/deadlines simultaneously in a fast-paced environment
  • Impeccable communication: you can distill and convey information in a compelling manner and have exceptional editing and written skills with a strong attention to detail
Team work: Develops Others
  • Highly collaborative: you possess the ability to build strong relationships with internal and external stakeholders with a positive attitude and enthusiastic mindset
  • Fun: take your work seriously but never yourself, you're able to laugh and play while at work
Benefits:
  • Competitive salary with bonus and equity
  • 100% Medical, Dental, and Vision personal coverage
  • 401(K) with Match
  • Regular team events and offsites
  • Generous PTO

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