Manager, Digital Media

2 weeks ago

Kansas City, United States Sporting Kansas City Full time
Job Description Summary
Sporting Kansas City Digital Media Manager is responsible for creating highly targeted and personalized digital communications, offers, and experiences for Sporting Kansas City's fans and members. The Digital Media Manager will strategize and execute marketing campaigns across Sporting's digital channels, including but not limited to: email, SMS, and paid advertising. This individual will directly oversee the email marketing and sms platforms and fan journeys, as well as provide thought partnership to the department lead on paid digital advertising and will illustrate a commitment to executing strategies against data-driven insights - particularly for the channels in which he or she oversees.

The position is to be a key contributor to the Marketing team while ensuring all work is consistent with the Sporting KC brand purpose: "We create memories through personalized experiences with our Club."

Sporting Kansas City is an equal opportunity employer. We celebrate diversity and equity and are committed to creating an inclusive environment for all associates. All associates are expected to positively collaborate with individuals of diverse backgrounds. All talented individuals looking for a challenge are encouraged to apply.

Job Description

Essential Functions
  • Plan and execute data-driven omni-channel marketing campaigns and activations for Sporting Kansas City via digital channels, including but not limited to: email, sms, and paid social advertising.
  • Own Salesforce Marketing Cloud; be the source of truth for turning insights into action, and autonomously report findings to department leadership for channels in which they oversee
  • Collaborate with the creative team to develop templated creative assets to support omni-channel marketing campaigns for Sporting Kansas City
  • Demonstrate understanding of fan segments and campaign results and define areas of improvement and growth across digital channels
  • Plan marketing calendars, messaging and content
  • Achieve branding objectives, ensuring creative and copy reflects Sporting Kansas City brand standards
  • Deliver digital innovation, implementing test strategies to gain key learnings about Sporting Kansas City fan & member motivations and engagement behaviors
  • Monitor campaign performance and analyze fan data platform to proactively target key audiences and identify opportunities for increased engagement
  • Effectively collaborate with cross-functional teams to achieve key fan segment goals, including acquisition, engagement, and retention.
  • Educate other departments on how best to execute their digital strategies; grow into a subject matter expert for Sporting Club's many fan segments and club analytics
Match Day Responsibilities
  • Full-time associates act as representatives of Sporting Kansas City at all home matches, engaging with guests and working to create Magic Moments for all fans.
  • Engage with the Business Intelligence & Marketing Team to meet team objectives.
  • Perform other related duties as assigned.
Skills and Experience
  • Bachelor's degree in Marketing or related field
  • 2-4 years digital marketing experience
  • Proficiency in Photoshop, Salesforce Marketing Cloud, and WordPress required; experience in SQL, Tableau, CRM administration preferred
  • High attention to detail with strong organizational & planning skills
  • Strong copywriting
  • Excellent collaboration, communication & presentation skills
  • Ability to multi-task, thriving in a fast-paced, deadline-driven environment
  • Spanish fluency preferred but not required
Personal Attributes
  • Strong organizational, communications and interpersonal skills.
  • Strong prioritization skills and the ability to perform multifaceted projects in conjunction with daily activities.
  • Self-motivating personality with a strong work ethic, positive attitude and willingness to take initiative.
  • Ability to think critically and develop strategies.
  • Strong attention to detail and the ability to contribute to issue identification and problem solving.
  • Passionate about delivering exceptional experiences to customers
  • Loves technology and learning new tools
  • Lifelong learner who is eager to research and bring best practice from emerging media to the marketing -and business intelligence teams

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