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Marketing Web Applications Specialist

2 months ago

Lenexa, United States Nazdar SourceOne Full time

Nazdar is hiring a Web Applications Specialist to join the team at our corporate office in Shawnee, KS. We are seeking a deadline-driven individual with a strong understanding of front-end technologies to join our marketing team. The Web Applications Specialist is responsible for implementing digital marketing strategies and programs that aim to drive leads, build customer engagement, increase brand awareness, and achieve organizational goals.

Key responsibilities in this role include:

  • Accountable for managing and maintaining multiple web properties with input from the marketing team and other internal stakeholders.
  • Creates and maintains web pages; organizes and publishes content and assets in Adobe Commerce.
  • Responsible for the implementation and execution of digital marketing strategies.
  • Must have a strong understanding of front-end technologies (HTML/CSS/JS).
  • Work with Photoshop design files prepared by the design team and create email blasts, promotional pages, product pages, and site destinations.
  • Upload email campaigns and delivery lists to the email service provider, test, and schedule delivery.
  • Create input forms for the capture of lead/prospect information.
  • Prepare data retrieval methods of lead/prospect information for use by other departments.
  • Collaborates with marketing communications and product management teams to develop web-based creative assets that align with strategic goals and ensure all content and product pages are up-to-date.
  • Implements search-optimized content that is relevant to and resonates with target audiences.
  • Optimize email blasts and web pages to ensure performance to established guidelines, taking action when improvements are required.
  • Coordinates with the back-end dev team on maintenance and testing of new releases and ensures sites are bug-free.
  • Monitor and report on competitive websites to ensure we stay ahead of market trends.
  • Upload videos and files to company websites and other appropriate online marketing channels.
  • Perform job according to pre-established safety, quality, and efficiency standard operating procedures.
  • Assist with other duties as directed by the supervisor.
Qualifications and Skills:

What we are looking for:
  • Superior collaboration skills and a desire to work on a cross-functional, agile team
  • Proven attention to detail and strong organizational skills
  • Ability to work in a fast-paced environment and manage multiple projects at once
  • Takes ownership, meets deadlines, and shows a willingness and aptitude to learn new skills
  • Self-starter with a “can do” attitude who is also a team player
  • Excellent verbal and written communication skills
  • Strong writing, editing, and proofreading skills
  • Fluency in keyword research and SEO best practices is a plus
Education and/or experience:
  • BA/BS in marketing, communications, or IT / web-related field
  • 1-2 years of work experience in digital content creation or web design
  • Working knowledge of HTML, CSS, and JavaScript development
  • Proficiency in Adobe Commerce/Magento front end is preferred
  • Proficient in Adobe Create Cloud (Photoshop and Dreamweaver)