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Social Media Marketing Manager

1 month ago

Corpus Christi, United States AEG Full time
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.

Department: Communications Reports to: Director, Marketing Classification: Full-Time/Exempt

Summary/Objective The Social Media Marketing Manager is a full-time position, who reports to the Marketing Director. The manager is tasked with creating content for team publications, events, audio and video productions, and digital outlets. The manager will assist the Marketing Director with Hooks marketing strategies and serve as copywriter for all Hooks material.

Essential Duties & Responsibilities Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. SOCIAL MEDIA
  • Manage logins and access for all Hooks social channels.
  • Set organic posting schedule with content specific to each individual social media platform.
  • Collaborate with sales/ticketing, season members, sponsorship, retail, community relations, media relations and marketing on content strategy and execution.
  • Strong knowledge and use of social media KPIs for analysis and how to use these to influence content.
  • Monitor and respond to comments and messages.
COMMUNICATIONS
  • Creates content and maintains edits on website.
  • Provide copy for all sales and marketing channels, including radio, TV, email, social media and print.
  • Provide programming for the Winter Baseball Banquet & other team events.
  • Author content for gameday program, media guide & other club publications.


EMAIL MARKETING
  • Set distribution schedule and content strategy.
  • Write email copy and coordinate graphics production.
  • Collect metrics for analysis.


Education & Experience or Skills:
  • 1+ years' of social media and digital advertising experience in a professional setting is required (2+ years preferred).
  • Strong desire to stay up to date with current social media/digital advertising trends.
  • Effective communicator across multiple departments.
  • Exceptional organizational and time management skills.
  • Bilingual (Spanish) skills are a plus.
  • Basic graphic design experience (Photoshop/Illustrator).
  • In-depth understanding of the game of baseball.
  • Ability to work all Hooks home games, plus special events.
  • Ability to work long hours, nights, weekends, and holidays.
  • Overall positive attitude and outlook.
  • Extensive knowledge of Facebook, Twitter, Instagram, TikTok, YouTube, Snapchat and willingness to learn developing platforms.
  • An understanding of the broader marketing mix and what role social media can play in it.
  • Must be extremely detail oriented.
  • Ability to conceptualize unique content ideas and follow through to implementation.


Work Environment This job operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. The noise level is usually moderate but can be loud within the stadium environment.

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.

Travel: Travel is not expected for this position.

Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

EOE/M/F/Vet/Disability
Experience
Preferred
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