Tourism & Recreation Development Specialist

4 weeks ago

Brimley, United States Bay Mills Indian Community Full time
Description

  1. Develop and coordinate all activities of tourism programs (natural, cultural, and heritage tourism), including budgeting and planning; leading the work of assigned staff; and other work as required.
  2. Assist with Destination Bay Mills website development and content management, creating fresh, relevant content as needed.
  3. Create and manage content for Destination Bay Mills' Facebook, Instagram, and other social media accounts. This includes increasing followers, tracking statistics, and implementing marketing strategies for social media accounts.
  4. Creates, implements, and coordinates tourism plans and strategies; ensures a variety of elements are included such as agritourism, outdoor recreation, events, heritage, lodging, and international and culinary travel; assesses needs and opportunities for tourism product development, communications, and marketing within the Eastern Upper Peninsula; researches, explores and develops new tourism products, attractions, markets and opportunities within the County; communicates and represents developing niches and attractions to the tourism industry and media; assures all external communications and campaigns are aligned with BMIC's voice and brand guidelines.
  5. Develop BMIC's overall tourism marketing message, as well as marketing, advertising, media and public relations strategies and tactics; identified target demographic, monitored competition, and adjusted strategies accordingly. Design and create tourism marketing materials including written content and photography, such as our visitor's brochure, flyers, Annual Events calendar, Holiday Events calendar postcard, and a BMIC Visitor's Guide; line of merchandise; informational/interpretive signage, etc.
  6. Develop and maintain partnerships with regional, county, and local agencies, economic development organizations, parks and recreation programs, the local business community, and civic organizations, as well as surrounding communities and tourism organizations.
  7. Manage, direct, supervise, and coordinate various recreation programs and seasonal and special events for BMIC including coordinating the maintenance of parks and related facilities.
  8. Carry out research of existing tourist attractions to gain customer feedback in order to make improvements.
  9. Working with the media and other local partner organizations to raise the profile of the local area, generate positive publicity and create a brand identity for the area.
  10. Implement the BMIC Recreation Plan and update the plan every 5 years.
  11. Coordinate and partner with various BMIC departments to develop interpretive media including but not limited to the BMIC Cultural Department, History Department, and Biological Services department.
  12. Work closely with BMIC businesses and local businesses to develop larger scale tourism action items, including but not limited to Bay Mills Resort & Casino, Wild Bluff Golf Course, Sunrise RV Park, Four Seasons Market & Deli, Bay Mart Gas Station, and Northern Lights Cannabis Company.
  13. Plan and implement new projects including trail systems, parks, and programs.
  14. Coordinate ongoing maintenance of trail systems, docks, signage, and associated equipment.
  15. Work with the BMIC Grants Department to identify and apply for grants to support parks, recreation and tourism programs and projects.
  16. Administration and budget oversight of relevant grants, projects, and programs.
  17. Recruit, select, train, motivate, schedule, supervise, and evaluate full-time, part-time, and volunteer staff.
  18. Respond to and resolve sensitive and difficult public inquiries and complaints.
  19. Other duties may be assigned within the scope and complexity of this position's essential
  20. Must attend all mandatory trainings designated by the Human Resources Department and/or Department
PHYSICAL REQUIREMENTS:

This position may require working during adverse weather conditions. Fieldwork and/or office duties may require the employee to begin early in the morning, work late into the evenings, and travel long distances. Lifting (> 20 pounds) will be required and the employee should be in good physical condition.

Requirements

  1. Bachelor's Degree required in applicable field, such as Tourism Management, Tourism and Marketing, Business Administration, Natural Resource Management, etc.
  2. 1-2 years of experience in Tourism Management or Tourism Marketing preferred.
  3. Working knowledge and proficiency in Microsoft Word, Excel, Power
  4. Excellent verbal and written communication skills
  5. Must possess a personable, customer service attitude along with organizational ability to handle multiple tasks
  6. Must present a well-groomed, professional appearance and speak, understand and write in the English
  7. Must have an excellent past work
  8. Must have demonstrated ability to communicate with all departmental employees, and guests or clients of the organization by phone, in person, or through correspondence.
  9. To perform this position successfully, an individual must be able to satisfactorily perform each function listed under the essential functions and physical demands categories of this position
  10. Must be able to travel when

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