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Field Marketing Manager

1 month ago

Hanover, United States Dragos, Inc. Full time
Overview

Our mission at Dragos is to protect the world's most critical infrastructure from adversaries who wish to do it harm. We help defend industrial organizations that provide us with the necessities of modern civilization: running water, functioning electricity, and safe industrial working environments.

The Field Marketing Manager is responsible for leading our field marketing efforts in North America. The position will involve developing a coordinated Account Based Marketing program and working closely with the sales team on building our presence through field events and integrated marketing campaigns. In this role, you will serve as the field marketing resource working closely with our sales teams to develop and direct the field marketing for North America. In addition, you will work across the entire Dragos marketing team to offer localized but consistent events, marketing materials, demand generation, internal/external communications, digital advertising, and social media to drive Dragos Platform sales opportunities relative to our target markets/accounts in the Utility, Oil and Gas, and Manufacturing sectors.

The Field Marketing Manager will plan and manage measured marketing activities within budgetary guidelines and deadlines to meet quarterly and annual assigned marketing pipeline goals for the region. The person in this role must work well with multiple Sales leaders, Sales Reps, and Business Development Reps for the North American region. In addition, the person should have experience managing a business pipeline, from generating leads to working with sales channels to ensure they produce pipeline/business opportunities. This role reports to the Senior Director of Field and Partner Marketing at Dragos.

Responsibilities

  • Develop, manage, and execute the regional marketing plan to achieve company marketing pipeline and revenue goals for North America
  • Develop coordinated Account Based Marketing programs focusing on our target markets/accounts with emphasis on opportunity acceleration and customer engagement.
  • Create strategic marketing plan and implement programs that drive pipeline growth and customer loyalty within regional targeted accounts. Programs include Dragos-led events, third-party event sponsorships, executive events, virtual experiences, hands-on workshops, user group forums, learn n' learns, briefings and more.
  • Project manage all aspects of virtual and in-person events from concept to promotion to execution and follow up.
  • Work closely with Dragos sales, partners and other marketing functions to grow the sales pipeline
  • Responsible for ongoing feedback loop between sales and customers, and our broader marketing team to continuously improve our Marketing Operations, Demand Generation, Product Marketing, and Corporate Communications teams as they develop integrated marketing campaigns for North America. These include but not limited to digital advertising, targeted email, social media, and public relations
  • Understand the market trends in the regions and customize programs as needed
Qualifications
  • 5+ years in a Field Marketing role in B2B software with significant emphasis on event marketing programs
  • 2+ years working to develop Account Based Marketing programs with a proven track record to accelerate opportunities and engage customers towards expansion.
  • Experience managing quarterly and annual lead, pipeline, and revenue goals for a region
  • Self-starter with strong project management capabilities, including the ability to accurately specify project timeframes, dependencies, and risk factors
  • Proactively interact with various levels of stakeholders and make recommendations and decisions based on data and insights
  • Ability to work independently as well as part of a team, with experience managing people and vendors
  • Experience working within HubSpot and Salesforce to develop and track marketing campaigns and results. Experience with Swoogo event management software a plus.
  • Willingness to travel up to 30% as needed to support the regions and participate in company meetings and team offsites.

This position is remote but proximity and ability to travel to Houston, TX and Hanover, MD is a plus.

Compensation

  • Base Salary: $125,000
  • Competitive equity package
  • Comprehensive benefits plan (medical, dental, vision, disability, life insurance, 401K with match)

About Dragos

Dragos is the Industrial Cybersecurity expert on a relentless mission to safeguard civilization. In a world of rising cybersecurity threats, Dragos protects the most critical infrastructure - those that provide us with the tenets of modern civilization - from increasingly capable adversaries who wish to do it harm. Devoted to codifying and sharing our in-depth industry knowledge of ICS/OT systems, Dragos arms industrial defenders around the world with the knowledge and tools to protect their systems as effectively and efficiently as possible. Founded by world-class industrial intelligence experts, Dragos has the industry's largest team of ICS/OT practitioners who have been on the front lines of the world's most significant industrial cyber-attacks.

Diversity, Equity, and Inclusion are core values at Dragos, and we are passionate about building and sustaining an inclusive and equitable working environment for all. We know that every member of our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and discover, design, and deliver solutions. Not only does a Diversity, Equity, and Inclusion focus enrich our environment and teams, but it is also critical to our success as we defend against adversaries all over the world. The broad range of ideas, experiences, and perspectives is critical to our success.

Dragos is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, state, or local laws. All new hires must pass a background check as a condition of employment.

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