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Brand Manager Small Animal
3 months ago
JOB REQUIREMENTS: Description Are you ready to make an impact and take on a new job that provides a platform to grow yourself and your career with a growing brand? Central Garden & Pet is searching for a Brand Manager to join the Small Animal team in our Central Specialty Pet business unit located in Franklin, WI (metro Milwaukee). The Brand Manager, Small Animal is a knowledgeable marketer responsible for implementing strategic plans and integrated marketing plans for the Small Animal business to satisfy overall business objectives. The Brand Manager leads effective management and execution of growth plans, including pricing, new products, and packaging improvement. The Brand Manager takes complete ownership of all marketing efforts and activities, champions projects and leads cross-functional teams to ensure implementation.In this position you will evaluate category trends, market data, business results and internal financials to conduct thorough analysis and develop insight-based action plans.In addition, the Brand Manager will manage the day-to-day operations of the assigned product portfolio, including the different aspects of the product life cycle.This role focuses primarily on base business management versus new product development. The Brand Manager, Small Animal also plays a fundamental role leading our demand creation plans and go-to- market activities to achieve the brand\'s business objectives. Scope ranges from marketing strategy planning to development and execution of our integrated marketing communication programs aimed at building brand equity, strong omni-channel consumer engagement and profitable growth. This marketing leader is results oriented and an adept problem solver with proven ability to be comfortable with ambiguous situations while leading, collaborating with, and influencing cross functional teams to align resource priorities with the brand vision. If you find your skills match the qualifications we are seeking below, we invite you to apply for this position MEASURES OF SUCCESS Analyze business trends in both revenue and retail dollars to optimize pricing, products, merchandising and assortment. Drive achievement of annual business objective goals of revenue, profit, and share growth. Provide thought leadership and support development and execute annual and long-range business plan, including solid analyses that deliver overall plan recommendations. Manage project timelines, problem solve, anticipate deviations from plan, and proactively identify and recommend solutions. Identify market trends and consumer insights that lead to product ideas that uniquely satisfy unmet needs,... For full info follow application link. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/04972A501A1E4006
