SEO Manager

Bringing True Hospitality to the world. We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family. A welcoming culture of warmth, honesty and a passion for providing True Hospitality. We pride ourselves on letting your personality and passions shine, recognizing the individual contribution you make and supporting your ambition to learn and create your own career path. In making a difference to our guests and owners, colleagues and communities, every day is a chance to create great and unique experiences, in your own way. With over 370,000 colleagues in nearly 100 countries sharing our values, there’s countless opportunities at your fingertips. We’re growing; grow with us. Summary The SEO Manager helps to drive forward the SEO strategy and program, specifically in the areas of content utility local SEO, on-page optimization, and link-building. This person must be able to analyze and leverage data to provide actionable, measurable insights. We are looking for someone with a customer-first mindset that exhibits a strong ability to collaborate and influence various stakeholders across the organization and an ability to support the overall strategies set for the company. This is a cross-functional role charged with identifying areas of opportunity to drive Natural + Local Search revenue and instilling SEO best practices across the company. This role reports into the Senior Manager, SEO. Key Accountabilities Execute and socialize a robust, large scale and long-term SEO strategy. Optimize content and local listings to ultimately increase organic traffic and page authority. Analyze data, industry news, the latest SEO technologies to identify trends, issues, areas for opportunity and create actionable plans to improve KPIs. Evangelize SEO throughout the organization, educating staff on both technical and content best practices. Work closely with Technology to develop plan for each product lifecycle, including writing technical user stories and ensuring the SEO backlog is always full. Partner with internal PR teams to ensure SEO is a key part of their strategy and IHG is fully leveraging opportunities for link building. Provide consultation and direction on site & product launches to ensure SEO best practices are being followed. Manage Local SEO and Google Business Profiles, including 3rd party vendor and hotel onboarding. Understand how SEO can and should fit into broader company goals. Key Skills & Experiences Education Bachelor's or Master's Degree in Business, E-Commerce, Technology, Marketing or a relevant field of work, or an equivalent combination of education and work-related experience. Experience Technical Skills and Knowledge 3-5 years progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position including experience managing large scale SEO programs. Knowledge of SEO content strategies and proven success with implementation Knowledge of SEO technical strategies and proven success with implementation Partners with other Product Managers to align product roadmaps and service and optimize overall user experience. Proactively researches and evaluates feasibility of any new technologies that may improve the product. History of working credibly with senior stakeholders and motivating colleagues across multiple levels Adapts personal communication style to the style of others, develops rapport and stays calm under pressure or escalating issues using advanced oral and written English communication skills. Strong verbal and written skills including strong cross-cultural communication and the ability to draft effective communications. Utilizes all aspects of Emotional Intelligence to navigate the interactions and complexities of the business environment and drive leadership performance in oneself and in others. Experience in Agile product management Passionate, committed and determined. Experience with Adobe Analytics a plus Experience with a “house of brands” helpful Owns This position makes decisions regarding SEO strategy & tactics. This position provides legal direction & guidance, in partnership with internal legal experts. This position negotiates contracts and performs revenue analysis. This position makes recommendations and decisions on vendor relationships and partnerships and programs with internal teams. The salary range for this role is $80,500 to $102,000. This is the lowest to highest pay scale we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. This job is also eligible for bonus pay. We’ll reward all your hard work with a great salary and benefits – including great room discount and superb training. Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing, and we welcome different perspectives. You need to show us you care that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us. At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual’s, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law. IHG is committed to promoting a culture of inclusion where everyone feels safe, respected and valued. We seek talent from all backgrounds to join our teams, and encourage our colleagues to bring their authentic and best selves to work. At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey? We need people like you to make a difference and create exceptional experiences every single day. Don’t just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition. Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today. At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.