SEO Analyst

Position: SEO Analyst Requisition ID:: 3552 Who we are: Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we’re just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities. We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2023, Brady employed approximately 5,600 people worldwide. Our fiscal 2023 sales were approximately $1.33 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com .Why work at Brady: A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you’ll feel connected to the community through our charitable contributions and opportunities to give back. Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world. What we need: Are you search-obsessed, analytical, strategic yet focused on execution and passionate about eCommerce? Brady is seeking an all-star SEO Specialist to join our innovative digital team. The ideal candidate for this role is someone who has had hands-on experience growing traffic from organic search through on-page and off-page strategies, and is a master of the long-tail. What’ll you’ll be doing: Create a robust search engine optimization strategy for Brady’s North America websites - specifically Seton and Emedco, including a roadmap of initiatives to drive growth. Lead keyword research and maintain targets with up-to-date volumes and competition. Optimize on-page SEO: landing page ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects. Optimize Organic shopping experience for high value searches via Merchant Center, product schema and other SEO tactics. Work with technology teams to optimize site infrastructure for crawlers including schema markup, javascript crawlability and site speed. Collaborate with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development. Oversee backlink strategy by ensuring maximum coverage, identifying new opportunities and rectifying unlinked mentions. Develop scalable SEO strategies that can cross multiple brands. Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalate them to drive to resolution. Learn and be curious to stay on top of trends and best practices; stay up to date with white hat SEO tactics, AI tools and content creation to stay within search engine guidelines. Advocate for a seamless user experience for customers who are finding us through search. What you’ll need to be successful: 3+ years experience of firsthand search engine optimization experience, increasing traffic and revenue. 3+ years experience using web analytics and SEO tools (e.g. Google Analytics, Adobe Analytics, BrightEdge, SEOMoz, etc.). 2+ years experience in eCommerce. Bachelor's degree preferred. Benefits: Complete insurance coverage with many starting on the first day of employment – medical, dental, vision, life. Family benefits (parental leave, fertility coverage, adoption, and surrogacy assistance); Employee Assistance Program (behavioral health, family counseling). 401K with company match. Tuition reimbursement. Paid vacation and holidays. Dress for your day dress code. #LI-Hybrid