Marketing & Tourism Specialist

1 week ago

Miami, United States Taubman Full time
It’s love. Not work.

Taubman might be a developer of retail real estate, but it's so much more to our talented team. It’s a place where careers start, and last, for those who are passionate about retail, who love winning and who want to push the envelope daily.

Our connection to our values is concrete. We embody them. They are our north star when things are great, when things are crazy and when we need to re-center ourselves in our work.

At TAUBMAN, we believe with every fiber of our being that the right team can achieve anything. We know we are expected to bring it – and we do. So, whether it’s an opportunity in leasing, marketing, accounting, finance or another area that brings you here, if you respond to what we’re saying, we’d love to hear from you….

Just remember at Taubman, its love, not work.

We have an exciting opportunity for a Marketing and Tourism Specialist

Dolphin Mall, one of Miami’s most iconic shopping centers, has an exciting opportunity for a dynamic, independent, and driven Marketing & Tourism Specialist who will be responsible for assisting with strategy and execution of marketing and tourism programs for the shopping center. You will positively represent the center and the Marketing department to tenants, customers, partners, and vendors.

Your day-to-day responsibilities will include…

Marketing: In partnership with the Marketing & Sponsorship Director, execute marketing strategies that drive traffic and sales.

  • Annual Marketing Plan: In partnership with the Marketing & Sponsorship Director, assist in the development and lead the execution of the center’s annual strategic marketing and communications plan to positively impact the center’s traffic, sales, and market share.
  • Budget Management: Partner with the Marketing & Sponsorship Director in overseeing the annual marketing budgets including allocating and tracking expenses.
  • Events and Promotions: Manage the details of events and promotion implementation, including, but not limited to, the following areas: collateral, entertainment, tenant participation, digital presence, and vendor management.
  • In-Center Collateral: Develop, supervise production, proofread, and edit all collateral materials.
  • Tourism Programs: Develop and execute marketing programs for tourists including B2B relationship management, program management and collateral development.
  • Creative Development: Work with corporate creative service department to develop all marketing and advertising materials for the shopping center.
  • Social Media Program: Partner with the corporate team to oversee the center’s social media strategic execution, based on approved center and corporate strategies. Work with the Marketing Coordinator on the social content development including posting, moderation, and targeting.
  • Influencer Program: Develop and execute an influencer program including budget management, contract negotiation/execution, monitoring fulfillment and relationship building.
  • Email: Work with the corporate office and Marketing Coordinator to plan and oversee the strategic execution of the center’s email program, including content verification and localization, contributing to the content calendar, and driving email acquisition.
  • Website: Work with Marketing Coordinator on ensuring up-to-date and comprehensive information on the center, tenants, and sponsors within the center’s website.
  • Sponsorship: Partner with Marketing team members on the execution and fulfillment of sponsorship programs and mall media including execution of benefits, contract fulfillment and proof of posting tracking for both sponsors and media clients.
General Administrative Duties:
  • Perform clerical duties as necessary, including, but not limited to: responding to tenant, sponsor and customer inquiries, filing, preparing correspondence and/or reports, maintaining databases, keeping schedules and calendars, setting up meetings, preparing meeting rooms, legal contract administration and other administrative duties as required.
The ideal candidate will have…
  • Retail experience is preferred
  • Minimum of 3-5 years of marketing experience is preferred
  • High School degree or equivalent is required
  • Bachelor’s Degree in Business Administration, Communications or Marketing is required, or equivalent education and experience
  • Proficiency in Microsoft Word, Excel, PowerPoint and email programs
  • Excellent writing and editing skills
  • Excellent oral and written communications skills
  • A high level of professionalism, flexibility and initiative
  • Strong attention to detail and high level of accuracy, the ability to prioritize and organize multiple projects, meet deadlines, problem-solve, and multi-task.
  • Ability to collect and analyze information used to make sound decisions.
  • Bilingual in English and Spanish
Essential Physical Requirements/Working Environment…
  • Ability to use a computer for long periods of time
  • Ability to handle documents and files
  • Ability to work well with others
  • Must be able to work under short-term deadlines and work under stress
  • Must be able to occasionally lift up to 10 pounds
  • Must have the ability to travel occasionally, as required


Our employees thrive with a rewarding work environment, competitive pay and outstanding benefits

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