Vice President, Herman Miller Knoll Brand Marketi

2 weeks ago

Holland, United States MillerKnoll Inc Full time

Why join us? Our purpose is to design for the good of humankind. It's the ideal we strive toward each day in everything we do. Being a part of MillerKnoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows MillerKnoll to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone. Vice President HM/Knoll Brand Marketing Establish global brand strategy and positioning for Herman Miller and Knoll brands. Drive overall brand content and messaging through coordinated campaigns that align messages across multiple audiences in contract and retail channels. Provide strategic leadership for both the Herman Miller and Knoll Brand Marketing team to increase brand awareness, engagement and preference resulting in growth of the both brands globally. ESSENTIAL FUNCTIONS Align Herman Miller and Knoll brand messages and programs to target audiences and business objective across channel, geographies, and audiences. Collaborates closely with Product Marketing Management team on launches and programs related to the release of new product. Drive global brand strategy for both brands. While a comprehensive strategy starts with the brand, this leadership role works in close partnership with MillerKnoll contract marketing, MillerKnoll Corporate marketing, Retail Marketing, HM Gaming, and MillerKnoll digital marketing leaders to enable and integrate our strategies, bringing brands to life with consistency across channels and groups. Collaborate with Corporate Communications team to establish social plan by channel and region, as well as media partnerships to promote products, ideas, and events for both brands Works in close collaboration with brand creative team and brand creative directors to build campaigns, ideas, partnerships, and content that further establish design leadership Be an ambassador for both brands in the design community, to the media, and to internal stakeholders such as our sales force, retailers, and dealer partners. Lead a small team of generalists with knowledge in digital, marketing, media, product, and content to establish a seasonal promotional calendar for both brands Drive preference for (and build equity in) Herman Miller and Knoll brands globally. Drive priority Herman Miller and Knoll brand messages via integrated campaigns, which are delivered in partnership with to channel marketing teams and global marketing services. Drive or extend social, collaborations, partnerships, and influencer strategy for both brands. Enhance brand heritage of both brands through storytelling via archives, events, and exhibition Establish, evangelize, and extend (in partnership with creative director) the visual/verbal center of the brand to include evolving chapters of brand guidelines that help our extended team execute flawlessly wherever the brand shows up Ensure HM and Knoll Brand Marketing activities are conducted within fiscally-accountable parameters that deliver on our financial commitments to our stakeholders. including financial management of cohesive brand budgets that owned by you but influenced by others. Integrate product messaging and campaigns across contract, retail, and specialist channels inclusive of launches, extensions, and promotions. This includes gaming, healthcare, and other key segments. Lead and be accountable for the vision, strategy, and results of brand positioning and campaigns, harmonizing a clear brand message across all channels, online and offline. Maintain brand standards and ensure compliance across all marketing and communications channels. Participates in Herman Miller/Knoll leadership team meetings, MK Global Marketing leadership team meetings, and Product leadership team meetings. Partner with executive leadership to ens

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