Digital Marketing Specialist
2 weeks ago
Job Description
Growing, veteran-owned and award-winning relocation company headquartered in Lorton, VA with additional locations in Louisville, KY and Hartford, CT seeks creative, in-house Digital Marketing Specialist to facilitate branding and foster continued expansion efforts. If you possess cutting-edge marketing skills to optimize relevance, grow brand awareness, and help increase sales, then WE WANT YOU
This is an EXCELLENT OPPORTUNITY for a motivated self-starter to join our team, create a positive impact, and pursue career advancement options with our ever-growing firm. Primary duties for our Digital Marketing Specialist role include, but are not limited to, the following:
· Creates engaging content and designs and implements digital marketing campaigns across various platforms including social media, email marketing, and paid advertising
· Utilizes strategies like search engine optimization (SEO), pay per click (PPC) advertising, content creation, and data analysis to effectively reach target audiences
· Promotes company's services and capabilities to increase brand awareness, drive website traffic, generate leads, and boost sales
· Tracks campaign performance using analytics tools to measure key metrics like website traffic, conversion rates, and ROI, and provides insights to affect future strategies
· Develops engaging content like blog and social media posts, articles, videos, and infographics to attract and retain customers
· Optimizes website content for search engines and implements techniques to improve website ranking on search engine results pages (SERPs).
· Manages social media accounts, schedules posts, engages with followers, and monitors online conversations to maintain positive corporate image
- Collaborates with Sales Department to create and distribute sales materials and identifies, attends, promotes, and/or sponsors pertinent events to accomplish sales objectives
- Maintains regular communications with previous customers to facilitate repeat business, employs tactics to foster employee morale, and regularly works to promote positive relationships both internally and externally
· Implements strategies to positively promote company's image, history and values, services and capabilities, and staff to help educate consumers, increase brand awareness, and facilitate continued growth
Requirements:
· 2+ years Marketing-related experience in a for-profit environment (a degree in Marketing, Communications, or similar field is preferred but not required)
· Highly creative with an exceptional command of the English language (verbal and written)
· Tech savvy with experience using CRM, SEO/SEM techniques, Google Analytics, social media strategies, and deploying e-mail campaigns
· A positive, service-oriented attitude, keen attention to detail, and excellent organizational skills
· Prior electronic and print content development and distribution experience
· Professional demeanor with an appropriate presence and tact to suitably represent our company in various environments
· Reliable transportation to/from our Lorton, VA facility (NOTE: Position is located in Lorton and is NOT metro-accessible)
Our professional team continuously puts forth effort to achieve more out of life and we are looking for a like-minded individual who strives to do the same. Since our corporation is GROWING then ideal candidates will have prior management and/or multi-location marketing experiences. Occasional travel to our other locations and/or pertinent events may be possible.
We offer a competitive compensation along with benefits (to include health/dental insurance, 401K with employer matching, and tuition reimbursement) to full-time employees. Professional development, and exceptional promotional opportunities are also available for motivated individuals. If you thrive on making a positive difference for your employer and reaping the rewards from your efforts then APPLY TODAY
E.O.E.
Company Description
Quality Services Moving is a premier moving, hauling, and storage provider to residential customers, corporate accounts, transitioning service members, and government agencies. Our commitment to quality, training, and integrity remains our top priority. As a veteran-owned organization, we employ a performance-based , growth-oriented, and mission-focused culture dedicated to maintaining the highest standards for everyone's mutual benefit. Since we strive to promote from within as often as possible then get your career moving and APPLY TODAY
Company DescriptionQuality Services Moving is a premier moving, hauling, and storage provider to residential customers, corporate accounts, transitioning service members, and government agencies. Our commitment to quality, training, and integrity remains our top priority. As a veteran-owned organization, we employ a performance-based , growth-oriented, and mission-focused culture dedicated to maintaining the highest standards for everyone's mutual benefit. Since we strive to promote from within as often as possible then get your career moving and APPLY TODAY
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