Lead Digital Analyst

Lead Digital Analyst - Web & Customer Data ABOUT ADVANCED ENERGY Advanced Energy (Nasdaq: AEIS) is a global leader in the design and manufacturing of highly engineered, precision power conversion, measurement and control solutions for mission-critical applications and processes. AE’s power solutions enable customer innovation in complex applications for a wide range of industries including semiconductor equipment, industrial, manufacturing, telecommunications, data center computing and healthcare. Advanced Energy has devoted four decades to perfecting power for its global customers and is headquartered in Denver, Colorado. POSITION SUMMARY: The Lead Digital analyst of web and customer data will lead the charge for customer analytics as we embark on a broad digital transformation, growing our consumer direct / omnichannel capabilities. This role will lead the reporting of all web and customer analytics and thus is a highly collaborative cross functional role. This role will: Lead the charge for defining the customer analytics strategy and execution across all our customer facing channels (online, offline) Ensure that customer data is being captured accurately, governed to preserve integrity, and then reported with actionable insights Showcase the customer data on highly compelling dashboards and work with the stakeholders to deliver insights and drive actions Collaborate cross functionally across business unit, sales, digital marketing, digital analytics, digital design, IT, and CRM professionals to accomplish the above Play a defining role in the “Digital DNA” of the company RESPONSIBILITIES: Engage collaboratively with key stakeholders to identify and prioritize customer analytics needs across different data sources (web, point of sale, 3rd party data etc) If the data is available and accurate, deliver insightful, compelling, and actionable reports, dashboard to address these needs with a high sense of urgency If the data is not available (or not accurate), work with the IT team and create a roadmap and implementation plan to collect this data in a scalable manner Move the larger organization to a data driven decision making leveraging the deep customer insights from the data Identify growth opportunities by analyzing user behavior, navigation patterns, page performance and conversion funnels Establish dashboard and reporting standards for entire Advanced Energy team focused on KPIs (sales, traffic, conversion, etc.) Manage strategic direction of all site tagging Partner with Development and QA teams to ensure accuracy and quality Provide data-driven insights to increase overall site conversion, improve performance and customer experience Educate teams in web analytics and create a self-service analytics reporting culture Play a pivotal role in the site A/B testing strategy and subsequent analysis Communicate to both peers and executive leadership opportunities for site improvements and customer insights Collaboratively guide external vendors in regards to tracking, implementation, and reporting of analytics Stay abreast of new developments/strategies in analytics and competitor and industry trends WORK ENVIRONMENT: Location: Denver, CO Flexibility working across time zones as part of a global team, as required. Interfaces with internal and external customers QUALIFICATIONS: Problem solving mindset with experience diagnosing, reporting, tracking and resolving data quality issues Strong analytic, quantitative, and data interpretation skills, ability to transform data into actionable insights Knowledge of digital marketing initiatives is preferred (Paid Search, SEO, Affiliates, Display) and a strong understanding of marketing channels Proficient in Excel. SQL and Business Intelligence tools knowledge a plus Basic familiarity with HTML, CSS and JavaScript are a plus Self-motivated individual with ability to handle multiple high priority demands Adept at working within a heavily matrixed environment. Ability to guide, influence and navigate effectively with different constituencies in achieving goals Strong interpersonal skills. Must be influential, but able to work effectively in a matrixed project team which include a large 3rd party presence Smart and sound judgement to lead through changing and ambiguous environments EXPERIENCE: Expert knowledge of Power BI and GA 4 (Google analytics 4) reporting tagging and implementation is highly preferred. Experience with Google Analytics Tag manager (GTM) is preferred Experience with B2B (preferred) or B2C customer analytics with the ability to communicate complex concepts to a variety of audiences including those who do not have a technical/Digital/eCommerce background EDUCATION: Bachelor's Degree in computer science, marketing, or any other quantitatively oriented field required 3+ years of relevant web and customer analytics reporting experience COMPENSATION: As required by multiple state pay transparency laws, Advanced Energy provides a reasonable range of compensation for each job posting. Actual compensation is influenced by an array of factors including, but not limited to, skill set, level of experience, and specific office location. The range of starting pay for this role is $100,000 to $125,000 per year. BENEFITS: As part of our total rewards philosophy, we believe in offering and maintaining competitive compensation and benefits programs for our employees to attract and retain a talented, highly engaged workforce. Our compensation programs are focused on equitable, fair pay practices including market-based base pay, an annual pay-for-performance incentive plan for eligible positions, and a discounted Employee Stock Purchase Plan. In addition to our competitive compensation practices, we offer a strong benefits package in each of the countries in which we operate. In the U.S., we offer a rich benefits package that includes: Medical - multiple medical plans are available to choose from Short and long-term disability and life insurance Health savings and flexible spending accounts Generous time off policy starting with 3 weeks of paid vacation, 7 days of paid sick time, and 12 paid holidays 8 hours of paid volunteer time off 8 weeks of paid parental leave for both Moms and Dads Company matched 401(k) Tuition reimbursement Expanded mental health coverage and employee assistance programs Other voluntary benefits include critical illness, accident and hospital indemnity, pet insurance, identify theft, and legal assistance Advanced Energy is committed to diversity in its workforce including Equal Opportunity Employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and/or veteran status. Advanced Energy is also committed to providing reasonable accommodations in our job application process/procedures for qualified individuals with disabilities. If you require assistance in completing an Advanced Energy application, please reach out to HumanResources@aei.com Applications will be accepted through July 31, 2024. The company reserves the right to review applications at any point after they are submitted.