Head of Marketing

2 weeks ago

Greenfield, United States Irving Materials Full time

This position will provide overall leadership and strategy for the marketing organization. Develop imi branding initiatives around advertising, social media, corporate communications, and public relations.

Key Responsibilities:

  • Establish a robust Marketing organization that provides strategy to strengthen the company's market position and achieve desired business goals.
  • Strengthen the organization's market presence in the geographic regions that imi's portfolio of companies operates in
  • Active member of the leadership team
  • Provide focus on community involvement initiatives
  • Develop internal communications that recognize company and individual achievements
    Enhance social media presence in line with company goals and objectives
  • Form strategic partnerships that positively influence imi branding
  • Oversee the coordination of various internal leadership events and programs
  • Establish e-marketing presence through out the companies footprint
  • Develop corporate standards for written communication
  • Ensure the standards of the corporate image is being upheld to a level
  • Analyze marketing metrics to provide guidance to various functions in the organization
  • Develop and execute a data driven approach to marketing across a variety of channels including but not limited to digital platforms, emails, and social media.
  • Analyze the success of marketing campaigns and drive marketing decisions based on KPI's and reporting.
  • Bachelor's degree in Business or Marketing
  • 10 + years of progressive experience in Corporate Marketing and Communications
  • 5+ years of Managing a Corporate Marketing function
  • Ability to influence at an executive level
  • Excellent communication skills
  • Documented experience with electronic marketing initiatives
  • Spanish speaking or bilingual a plus

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