Digital Marketing Specialist

5 days ago

Rochester, United States Summit Federal Credit Union Full time
DATE: June 27, 2024

STATUS: Full Time / Exempt

REPORTS TO: Marketing Manager

LOCATION: Corporate Office

COMPENSATION: The starting salary for this position is expected to be around $67,600. The actual salary will be determined based on experience and other-job related factors, consistent with applicable law.

HOURS: 37.50 hours per week

SCHEDULE: Monday – Friday, 8:30 – 5:00

Position Overview

The Digital Marketing Specialist is responsible for The Summit’s digital marketing initiatives including email marketing, corporate website, paid and organic search. This position will also work both independently and with agency partners to implement, measure and improve The Summit’s digital marketing efforts. The Digital Marketing Specialist will also generate targeted lists, create tracking reports and evaluate campaign performance as well as digital marketing performance as a whole. Perform all responsibilities in a manner that serves The Summit’s Mission and upholds the credit union’s values.

Employment Expectation:Must be capable of performing the following essential responsibilities, with or without reasonable accommodations, as outlined below.

Essential Responsibilities

  • Liaison to The Summit’s digital marketing agency; responsible for web, email, and paid search initiatives
  • Work with the Marketing Manager and our digital marketing agency to create and implement a digital marketing plan that aligns with our overall marketing strategy and plan.
  • Provide monthly and quarterly digital performance reports to Marketing Manager and Vice President of Marketing and Community Engagement
  • Serve as the Webmaster; continuously monitor and update the corporate website to ensure the accuracy of information.
  • Execute website development, design, maintenance, and updates as needed and help develop new web-based marketing initiatives, such as lead generation forms and landing pages.
  • Implement campaigns to increase member utilization of online services and generate online cross-sell opportunities. This may require partnership with others on the Marketing Team, Member Technology Solutions Department, website providers, as well as close contact with individuals on the Member Services and Operations Teams
  • Handle the delivery, list creation and segmentation, personalization, messaging, scheduling, and analytics for all email marketing communications.
  • Implement and refine our email member engagement retention strategies to increase revenue, reduce attrition and increase member engagement.
  • Generate and analyze A/B testing strategies to optimize emails for open rates, click through rates, engagement, and conversion.
  • Ensure email campaigns exceed industry best practices in terms of deliverability, readability, conversion-focused design as well as internal brand standards.
  • Stay current with best practices, strategies, and industry standards related to email communications.
  • Share email and web insights with the Marketing Team
  • Champion continuous improvements of our email, web and other digital capabilities
  • Oversee paid search initiatives and The Summit’s blog. Develop and implement content strategy to support the credit union’s business goals in collaboration with other members of the social media team. Apply strong analytical skills to improve content and delivery by evaluating metrics such as open rates, click through rates, engagement, and other methods of assessing performance.
  • Maintain accurate ATM and branch listings on The Summit’s website, as well as the credit union’s presence on other sites such as Google. Work with Marketing Operations Specialist to monitor and maintain rate information on the corporate website to ensure the accuracy of information.
Other Responsibilities
  • Participate on and occasionally leads the internal social media / digital marketing team.
  • Proofread marketing material to ensure that materials are accurate and meet regulatory and compliance guidelines.
  • Work with Product Marketing Specialist to manage CRM systems, generate emails, and prepare post-campaign reports for marketing programs and promotions.
  • Work in coordination with Risk Management to ensure that all position related agreements adhere to established guidelines and complete the Risk Management process as required for position related vendors.
  • Develop an understanding of credit union products, services, and supporting business processes needed to effectively support the end user.
  • Participate in events such as festivals, grand openings, annual meetings, branch events, etc. as required.
  • Serve on cross-functional teams as assigned.
Qualifications

Education & Experience - Applicants must possess the following qualifications or an equivalent combination of education and experience:
  • Education: A four-year Bachelor’s degree or higher in a marketing/ business field, with a minimum of 3 to 5 years’ prior digital marketing experience.
    1. Experience: Highly proficient with current version (v6.5) of Word Press and member (customer) databases and CRM systems such as Mail Chimp email software
    2. Previous digital marketing and SEM/ SEO experience
    3. Previous experience working with Google Adwords, Google Analytics 4 (GA4), HubSpot and Site Improve is a plus.
    4. Previous experience with Microsoft Excel including formulas and pivot tables.
      1. Experience with project management software such as Asana or Basecamp
      2. Computer proficiency in Windows Operating Systems: Microsoft Word, Power Point, and Outlook
        1. Adobe InDesign knowledge is a plus.
Knowledge/Skills
  • Advanced analytical skills with experience developing reports and/or dashboards.
  • Excellent communication and collaboration skills
  • Strong time management and interpersonal skills
  • Strong attention to detail with ability to prioritize and handle tasks that vary in complexity and urgency.
  • Strong proofreading skills
  • Strong copywriting skills
  • Ability to communicate effectively with staff, all management levels and outside vendors.
  • Ability to manage multiple tasks and meet deadlines.
  • Office equipment (i.e. calculators, computers, printers, copiers, multi-line phone systems and fax machines)
  • Intranet/Internet, navigation of web-based vendor systems, and utilization of teller & banking software
  • Knowledge of Accessibility guidelines such as WCAG 2.2
Work Environment
  • Corporate office setting with occasional travel to vendors, branch locations and community events
  • Lifting (5-10 pounds)
  • Standing/Sitting for extended periods of time, while working in front of computer monitor
  • Typing / Data Entry
  • Professional Office Environment
  • Overhead Lighting
Licensure Requirements
  • In compliance with the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (S.A.F.E. Act) and the statute’s regulations, applicants must be eligible to register as a Mortgage Loan Originator (MLO). Candidates being considered will be subject to a credit check and fingerprinting.
  • Candidates being considered will be subject to a credit check and fingerprinting.


Safe Work Performance Expectations

We expect our employees to follow all objectives for safe work performance and be responsible for their own actions and conduct.

EQUAL OPPORTUNITY EMPLOYER: The Summit Federal Credit Union is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, protected veteran status, or status as a qualified individual with disability.

Subject to the compliance requirements of all related federal regulations, including but not limited to; the Bank Secrecy Act (BSA), Anti Money Laundering (AML), Information Security and Privacy policies and procedures. Employees complete annual BSA, AML, Information Security, Privacy, and other job-related training requirements as established by the Summit and within deadlines.

*Note: The above information on this job has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

  • Digital Marketing Specialist

    4 weeks ago

    Rochester, United States Hubbard Broadcasting Full time

    Job Overview The Digital Marketing Specialist, a member of KAAL-TV's sales team, provides in-house expertise for digital marketing solutions for clients and contributes to the revenue generation and attainment of goals. The Digital Marketing Specialist participates in and executes the station's digital sales strategy, training, and AE coaching and has a high...

  • Digital Marketing Specialist

    2 weeks ago

    Rochester, Minnesota, United States Hubbard Broadcasting Full time

    Location field must contain 'city, state' or a zip code to perform a radius search (e.g., Denver, CO or City and state must be separated by a comma followed by a space (e.g., Houston, TX )Job Overview The Digital Marketing Specialist, a member of KAAL-TV's sales team, provides in-house expertise for digital marketing solutions for clients and contributes to...

  • Digital Marketing Specialist

    3 weeks ago

    Rochester, United States Hubbard Broadcasting Full time

    Location field must contain 'city, state' or a zip code to perform a radius search (e.g., Denver, CO or 46122 ). City and state must be separated by a comma followed by a space (e.g., Houston, TX ) Job Overview The Digital Marketing Specialist, a member of KAAL-TV's sales team, provides in-house expertise for digital marketing solutions for clients and...

  • Digital Marketing Specialist

    2 weeks ago

    Rochester, Minnesota, United States Hubbard Broadcasting Full time

    About UsAs an ABC6 News (KAAL-TV) employee, you're surrounded by opportunity while experiencing forward-thinking philosophy. You'll work among passionate, engaged professionals who work together to create the most entertaining content in Television and Digital platforms for our audience. Whether you're searching for a career On-Air, Behind-TheScenes, or...

  • Digital Marketing Specialist

    7 days ago

    Rochester, United States The Summit Federal Credit Union Full time

    Job DescriptionJob DescriptionDATE: June 27, 2024STATUS: Full Time / Exempt REPORTS TO: Marketing ManagerLOCATION: Corporate OfficeCOMPENSATION: The starting salary for this position is expected to be around $67,600. The actual salary will be determined based on experience and other-job related factors, consistent with applicable law. HOURS: 37.50 hours...

  • Social and Digital Marketing Specialist

    3 weeks ago

    Rochester, United States Tom Kadlec Kia Full time

    Tom Kadlec Kia is a fun, fast-paced environment that has many growth opportunities! We are looking to hire a full-time Social and Digital Marketing Specialist to join our team starting from $15.00-$18.00/hr! Candidates will be committed to providing exceptional customer service, with a high level of energy and desire to grow in a team oriented...

  • Social and Digital Marketing Specialist

    2 weeks ago

    Rochester, Minnesota, United States Tom Kadlec Kia Full time

    Tom Kadlec Kia is a fun, fast-paced environment that has many growth opportunities We are looking to hire a full-time Social and Digital Marketing Specialist to join our team starting from $15.00-$18.00/hr Candidates will be committed to providing exceptional customer service, with a high level of energy and desire to grow in a team oriented...

  • Social and Digital Marketing Specialist

    4 weeks ago

    Rochester, United States Tom Kadlec Kia Full time

    Tom Kadlec Kia is a fun, fast-paced environment that has many growth opportunities!  We are looking to hire a full-time Social and Digital Marketing Specialist to join our team starting from $15.00-$18.00/hr! Candidates will be committed to providing exceptional customer service, with a high level of energy and desire to grow in a team oriented...

  • Social and Digital Marketing Specialist

    3 weeks ago

    Rochester, United States Tom Kadlec Kia Full time

    Tom Kadlec Kia is a fun, fast-paced environment that has many growth opportunities! We are looking to hire a full-time Social and Digital Marketing Specialist to join our team starting from $15.00-$18.00/hr! Candidates will be committed to providing exceptional customer service, with a high level of energy and desire to grow in a team oriented atmosphere....

  • Social and Digital Marketing Specialist

    2 weeks ago

    Rochester, Minnesota, United States Tom Kadlec Kia Full time

    Tom Kadlec Kia is currently seeking a motivated individual to join our team as a Social and Digital Marketing Specialist. Our company provides a dynamic and rewarding work environment with ample opportunities for personal and professional growth. If you have a passion for customer service and a drive to succeed, we want you!RESPONSIBILITIESTake photos of new...

  • Social and Digital Marketing Specialist

    4 weeks ago

    Rochester, United States Tom Kadlec Kia Full time

    Job DescriptionJob DescriptionTom Kadlec Kia is a fun, fast-paced environment that has many growth opportunities!  We are looking to hire a full-time Social and Digital Marketing Specialist to join our team starting from $15.00-$18.00/hr! Candidates will be committed to providing exceptional customer service, with a high level of energy and desire to grow...

  • Digital Marketing Manager

    4 weeks ago

    Rochester, United States Vito C Quatela MD PLLC Full time

    Job Description Job Description Position Summary: Are you innovative and passionate about current trends and creating digital marketing campaigns? The Quatela Center for Plastic Surgery and Q the Med Spa are seeking a digital marketing manager to support the marking team in effectively promoting its message across all digital channels. On a daily basis, they...

  • Digital Marketing Assistant

    2 weeks ago

    Rochester, United States Kaylon Contracting Full time

    Job Description Job Description The Digital Marketing Assistant will support the development, implementation, and management of online marketing campaigns with real estate focused strategies for Living585 Realty. This role is ideal for someone who has a passion for marketing and is eager to learn and grow within the field. The successful candidate will...

  • Digital Marketing Assistant

    2 weeks ago

    Rochester, United States Kaylon Contracting Full time

    Job DescriptionJob DescriptionThe Digital Marketing Assistant will support the development, implementation, and management of online marketing campaigns with real estate focused strategies for Living585 Realty. This role is ideal for someone who has a passion for marketing and is eager to learn and grow within the field. The successful candidate will assist...

  • Digital Marketing Assistant

    3 weeks ago

    Rochester, United States Kaylon Contracting Full time

    Job DescriptionJob DescriptionThe Digital Marketing Assistant will support the development, implementation, and management of online marketing campaigns with real estate focused strategies for Living585 Realty. This role is ideal for someone who has a passion for marketing and is eager to learn and grow within the field. The successful candidate will assist...

  • Digital Marketing Manager

    2 weeks ago

    Rochester, New York, United States Vito C Quatela MD PLLC Full time

    Job DescriptionJob DescriptionPosition Summary: Are you innovative and passionate about current trends and creating digital marketing campaigns? The Quatela Center for Plastic Surgery and Q the Med Spa are seeking a digital marketing manager to support the marking team in effectively promoting its message across all digital channels. On a daily basis, they...

  • Digital Marketing Manager

    4 weeks ago

    Rochester, United States Vito C Quatela MD PLLC Full time

    Job DescriptionJob DescriptionPosition Summary: Are you innovative and passionate about current trends and creating digital marketing campaigns? The Quatela Center for Plastic Surgery and Q the Med Spa are seeking a digital marketing manager to support the marking team in effectively promoting its message across all digital channels. On a daily basis, they...

  • Digital Marketing Manager

    4 weeks ago

    Rochester, United States CEIPAL Full time

    Job DescriptionJob Description As the driving force behind CEIPAL’s Digital Marketing efforts, you will play strategize & execute campaigns into shaping us to be :●      The Next Generation, Artificial Intelligence enabled Talent Acquisition Software platform, rapidly disrupting the recruitment software market●      The Industry’s top...

  • Global Digital Marketing Manager

    4 weeks ago

    Rochester, United States AMA Rochester Full time

    POSITION SUMMARY: Filling a key marketing role within the OX GROUP GLOBAL business, you will apply your understanding of the Digital Marketing mix to create solutions and strategies for OX Group Global brands. In this role, you are responsible for the implementation, delivery, measurement and optimization of the strategic objectives and campaigns. The vision...

  • Global Digital Marketing Lead

    4 weeks ago

    Rochester, United States OX Tools Global Full time

    POSITION SUMMARY:Filling a key marketing role within the OX GROUP GLOBAL business, you will apply your understanding of the Digital Marketing mix to create solutions and strategies for OX Group Global brands. In this role, you are responsible for the implementation, delivery, measurement and optimization of the strategic objectives and campaigns. The vision...