Associate Marketing Manager
4 weeks ago
Why Hearst Autos
As the leading automotive media organization in the world, Hearst Autos connects car buyers, owners, and enthusiasts to the information they need, the experiences they crave and the stories they love - while connecting automotive marketers to this audience of unrivaled breadth and diversity. As a division of Hearst Magazines, we offer the best of both worlds: a nimble, fast-paced entrepreneurial environment coupled with the career development opportunities and perks of an established company.
Your Impact
The Associate Marketing Manager must be interested in automotive advertising and marketing and what makes clients say: "Yes I will invest in that idea" The Associate Marketing Manager is a digital native and will learn to create cross-platform programs that include print, native, video, social, and experiential. The ideal candidate has a strong drive to understand a client's business needs and navigate the inner workings of ad agencies and digital sales strategy. A background or interest in marketing strategy development is important and creative thinking and proposal writing experience is a plus.
This is not a consumer-marketing role. This is an advertising-driven, creative services/marketing role for an automotive publishing company.
Responsibilities
What You'll Do
Develop innovative, revenue-generating, advertising-driven ideas that keep automotive clients (U.S. and Canadian) happy, engaged, and coming back for more. You will work with several internal and cross-functional teams to successfully propose new programs across Hearst publishers and in-market publisher partner sites. And utilize insights and analytics to craft a compelling marketing story and ultimately ensure every idea meets our clients' goals.
- Work in tandem with our sales team, understanding their needs to move their business forward
- Help create Hearst Autos marketing materials (one sheets, overview decks, etc.) to ensure we have a fresh, relevant, and consistent message
- Collaborate on marketing opportunities for the automotive industry-RFP responses and proactive pitches-for Hearst Autos' automotive media brands and partner network, Car and Driver, Road & Track and Autoweek and collaborate with marketing teams across the Hearst Magazine portfolio including Esquire, ELLE, Delish, House Beautiful, Men's Health and many more.
- Collaborate across Hearst Autos teams (creative, strategy & insights, design, ad product, publisher, Hearst Made, and revenue operations)
- Stay on top of the industry and be closely aligned with automotive clients, understanding their unique challenges and strategies
Who You Are
- BA/BS in Marketing or a communications-related field
- 1-2 years in digital media or marketing experience
- Automotive marketing and/or agency experience preferred, but not required
- Adept in Google and Microsoft Office product suites
- Proven track record of generating strategic solutions
- Understanding of media planning and client media approval process is a plus
- Ability to meet deadlines and work effectively in a fast-paced environment with multiple deadlines
- Experience in Adobe creative suite a plus
- Digital media fluency & familiarity with ad solutions (behavioral targeting, native content and advertising, programmatic and data solutions) a plus
- Understanding of digital metrics (comScore, DFP and the Google stack, social media, and IAB/MRC standards) a plus
- High attention to detail and strong problem-solving skills
- Ability to present ideas and contribute to discussions with groups of all sizes
- Excellent verbal, written and interpersonal skills
- Strong organization and ability to prioritize
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