Digital Marketing Strategist

It's fun to work in a company where people truly BELIEVE in what they're doing

Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of 1,700 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.

We are seeking a results-driven Digital Marketing Strategist to join our marketing team. In this role, you will manage and optimize multi-channel digital marketing campaigns, provide data-driven insights, and collaborate with cross-functional teams to execute marketing strategies that align with business goals. You will play a key role in improving campaign performance, driving brand awareness, and increasing engagement across various digital platforms.

Hybrid (in Buckhead office every Tuesday)

Key Responsibilities:

Campaign Management & Optimization:

• Manage digital marketing campaigns across platforms including Google Ads, Meta Ads, Microsoft Ads, and LinkedIn.
• Optimize campaigns through A/B testing, targeting, and creative updates to ensure high performance and ROI.
• Develop, build, and analyze email marketing and SMS campaigns to engage and retain customers.

Data Analysis & Reporting:

• Track, analyze, and interpret campaign performance metrics (CTR, CPC, CPA, etc.) to drive strategic decisions.
• Provide actionable insights and recommendations based on performance data to optimize current and future campaigns.
• Create and deliver comprehensive reports on campaign performance, trends, and outcomes.

Collaboration & Execution:

• Work closely with designers, content creators, and developers to ensure consistency and quality across all marketing channels.
• Align with sales and product teams to develop strategies that meet business objectives.
• Participate in brainstorming sessions to create and refine effective digital marketing strategies.

Market Research & Trend Analysis:

• Stay updated on industry trends, customer behavior, and emerging digital marketing practices.
• Conduct market research to inform campaign strategies and identify new growth opportunities.

Budget Management:

• Monitor campaign budgets to ensure spending is efficient and aligned with objectives.
• Adjust strategies and tactics as necessary to remain within budget while maximizing performance.

Qualifications:

• Bachelor's degree in Marketing, or a related field.
• Proven experience in managing multi-channel digital marketing campaigns.
• Proficiency in Google Ads, Meta Ads, and other digital marketing platforms.
• Strong analytical skills with a focus on data-driven decision-making.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Excellent communication skills and ability to collaborate across teams.

Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.

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