Product Marketing Specialist

3 weeks ago

Dallas, United States Sabre Full time

Sabre Corporation is a leading technology provider to the global travel and tourism industry. Headquartered in Southlake, Texas, USA, Sabre operates offices in approximately 60 countries around the world. At Sabre, we make travel happen. Positioned at the center of the business of travel, our platform connects people with experiences that matter in their lives. Today, Sabre is creating a new marketplace for personalized travel. It is our people who develop and deliver powerful solutions that meet the current and future needs or our airline, hotel and travel agency customers. Join our journey TRAVEL SOLUTIONS MARKETING SEEKS PRODUCT MARKETER READY TO GROW SKILLS IN B2B TECH AND DIGITAL MARKETING As part of the Travel Solutions marketing team, Product Marketing provides holistic go-to-market (GTM) services and support for all product lines. This includes content creation and execution across all aspects of GTM – launching value-based product stories to market, creating sales enablement materials, and driving compelling product-led customer and industry events. Through a diversity of experiences, this role will work across multiple product lines to learn the foundations of product marketing and support the execution of various GTM programs. Our goal is that this role will progress into ownership of GTM programs for dedicated product lines. As a position with a trajectory for growth, we seek marketers who are eager to learn and cultivate their career with Sabre. This position requires close interaction with product management, customer and demand marketing, global sales enablement, and corporate communications to drive market-led priorities. Strong communication skills and a collaborative mindset are also a must. Responsibilities: Collaborate across functions and teams to deliver product marketing strategies and tactics Understand the market and competitive landscape to competitively position products across all content and digital channels, including events Embrace a digital first mindset across the product bill of materials and related communications Support the planning and creation of inform/promote communication vehicles for new product launches, differentiated releases and sunset activities Collect testimonials and/or case studies and identify key customer references to leverage in voice of the customer content Become an expert on our target customers and their buying criteria to author effective content for sales enablement, including collateral, presentations, and integrated product videos Position Travel Solutions as a thought leader in the market with customer-centric positioning and messaging targeted to segment and buying roles Assess the effectiveness of the marketing programs on an ongoing basis, and report back to the business on recommended changes What's in it for you? Learn the basics of Product Marketing from a team of seasoned marketing professionals Interact with industry subject matter experts globally to learn various facets of the travel industry Create marketing content for products that are differentiated, and often leading, in the market Hone storytelling abilities through the direct authorship of product content Grow skills in marketing automation as the marketing team advances its digital competencies Interact with other travel and tech brands through strategic partnerships and promotional opportunities Be part of a team culture that supports personal growth and development across marketing functions Preferred Must Have Skills: MBA preferred; Bachelor degree in Marketing, Communications, Business or equivalent 1-2 years of business-to-business product marketing experience Team mentality with strong, proven leadership skills in a cross-functional, matrixed team environment with executive presence Excellent communication skills, written and verbal Self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment Nice To Have Skills: Experience with marketing a product(s) through unique positioning and value-based messaging and effective sales enablement tactics Domain expertise in the airline industry or within travel a plus Sabre Offers The Following Outstanding Benefits: Very competitive compensation Generous Paid Time Off (25 PTO days) 4 days (one day/quarter) Volunteer Time Off (VTO) 5 days off annually for Year-End Break We offer a comprehensive medical, dental and Wellness Program 12 weeks paid parental leave An infrastructure that allows flexible working arrangements Formal and informal reward, recognition and acknowledgement programs Lots of fun and engaging employee development events Reasonable Accommodation Sabre is committed to working with and providing reasonable accommodation to applicants with disabilities. Applicants applying for a Sabre position with a disability who require a reasonable accommodation for any part of the application or hiring process may contact Sabre's Compliance Office at compliance.office@sabre.com Affirmative Action Sabre is an equal employment opportunity/affirmative action employer and is committed to providing equal employment opportunities to minorities, females, veterans, and disabled individuals. EEO IS THE LAW Stay connected with Sabre Careers

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