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Marketing and Sales Director

4 weeks ago

Westlake Village, California, United States LCS Full time
Job Description

The Marketing and Sales Director is responsible for planning, developing, directing and coordination of all aspects of marketing and selling the independent living, assisted living and memory care residences. Responsibilities include direct sales, managing team performance as well as the lead generation program, including advertising, referral development and event programs.

This new Life Plan/CCRC, The Livelle, is being developed in Woodland Hills within the City of Los Angeles, It is scheduled to open in 2028.

Experience is Everything:

At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you'll love working here. Our principles and hospitality promise define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative workspace. You'll find several opportunities to grow as a professional, serve the community, and enhance the lives of the seniors.

The Role:
  • Responsible for meeting personal and team performance goals by managing sales activity to ensure sales and closing goals are met
  • Uses Direct Sales Performance Indicators (DSPI) to set goals and diagnose areas of strength or needed improvement
  • Plans, develops and executes all aspects of community independent living occupancy development, including annual marketing planning, in collaboration with LCS Senior Living Marketing and Sales team members
  • Fully executes the sales, marketing, referral and advertising objectives and strategies as outlined in the annual marketing plan
  • Participates in the development and manages the Promotion and Sales budget
  • Ensures timely and accurate input as appropriate into Salesforce and C3 Linc or other community specific systems
  • Maintains effective communication with the LCS Development Project Managers, Owner, and LCS leadership team members
  • Ensures that all prospect inquiries are managed and that timely follow through is maintained in accordance with designated time frames
  • Supervises the performance of Residency Counselors, Marketing & Sales Office Coordinator and other team members and actively engages in coaching activities to enhance team performance
  • Staffs the office to meet business needs which may include evenings, weekends, and holidays
  • Prepares and maintains accurate and timely reports as required
  • Stays updated about relevant operational, competitive and company information in order to respond effectively to prospect inquiries and community contacts
  • Stays updated on current events within the entertainment industry and market area through forging connections with MPTF administration, staff and residents and the Woodland Hills community in order to further the goal of integrating where appropriate the MPTF community with the Woodland Hills community.
  • Adheres to Life Care Services standards as identified in the LCS Senior Living Marketing and Sales Quality Standards Manual.
  • Maintains brand consistency for the Livelle retirement community, Life Care Services and where required by MPTF by following logo usage guidelines
  • Works with team members to plan and execute seminars and events as identified in the marketing plan
  • Selects, trains, evaluates and counsels marketing and sales department personnel
  • Manages advertising agency and advertising plan
  • Attends and leads in-services and community training sessions as needed
  • Participates as an active member of the community leadership team
  • Participates in the orientation and training of community directors and their staff as hired
  • Assumes responsibilities for personal work areas and maintaining areas in a presentable manner
  • Implements Life Care Services Extraordinary Impressions best practices in the marketing office and influences hospitality focused environment throughout the community
  • Maintains a professional demeanor at all times
Experience:
  • Senior Living experience preferred.
  • Must demonstrate excellent verbal and written communication skills and have the ability to communicate and present in person, in writing, and on the telephone. Must be an effective presenter with both large and small groups.
  • A Bachelor's degree.
  • Two years sales experience or public relations experience necessary.
  • Supervisory experience and/or capability.
  • Skill in use of computer software including Microsoft Office CRM applications.
  • Must be able to generate a warm, friendly and caring manner on first impression.
  • Maintains working knowledge of regulations that impact the industry.
  • Experience developing/maintaining a department budget.
Why LCS?

Industry leader. The Nation's second-largest senior living operator, ranked number one in customer satisfaction among senior living communities.

Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(k) with company match.

Collaborative culture. We're dedicated to creating a collaborative culture that provides an exceptional experience for every employee.

Charity and community involvement. We are recognized as a national team for the Alzheimer's Association and consistently a top contributor to United Way. We also support our employee's individual community contributions and provide opportunities to get involved at our corporate locations and in our communities.

Outstanding advancement opportunities. LCS is growing and we think you should too. Our company growth allows for internal growth opportunities across all of our business lines.

Ongoing career development. Onsite education opportunities, education assistance, and continuing education credits allow LCS employees to keep their knowledge of current industry changes relevant.

Top Iowa Workplace. LCS employees truly believe we are an employer choice. This recognition is in large part due to the culture of excellence that our employees help deliver every single day.

LCS creates living experiences that enhance the lives of seniors. You'll see this commitment in our people. They're talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS. We strive to help every community succeed-strengthening available resources, establishing proven practices that lead to long-term growth and creating lasting value for those living in, working for and affiliated with the community. Check us out on our website: www.lcsnet.com

Travel Frequency: 0-10%

Estimated Salary: $99,800 - $124,800 base with a commission package

The actual salary offer & title will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors

A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES, IS REQUIRED

LCS IS AN EQUAL OPPORTUNITY EMPLOYER