Marketing Lead

3 weeks ago

Auburn Hills, United States UL Full time

As our global footprint continues to spread across the world, we are looking for a Marketing Lead in Energy and Industrial Automation (Renewables and/or Automotive). In this role you will be responsible for translating the organization’s business objectives, market opportunities and portfolio of offerings into a well-defined, cohesive go-to-market strategy for an industry vertical. The ideal profile aligns products, services and solutions to market segments, thereby driving clarity and efficiency in go-to-market execution. The Marketing Lead for our UL Energy and Industrial Automation segment will leverage knowledge of the industry, buyer and influencer personas and assigned portfolio in order to maximize the global commercialization efforts. This individual will collaborate extensively with the relevant sub-unit leader(s) and business team to provide commercial insights and data that supports new and existing portfolio decisions. He/ she will develop the messaging and strategy that empowers the marketing organization to develop and execute a plan that meets the growth targets, business objectives, while working with the sales organizations on enablement, value proposition definition and marketing strategies to support the business in meeting growth and revenue goals. Cultivates industry knowledge and leads definition of the market opportunity for an industry. Categorizes which solution(s) should be promoted (product/service, bundle, etc.) and the corresponding competitive positioning, messaging, routes to market, target buyers, buying cycle and more. Monitors industry trends (regulations, macroeconomic conditions, trends, business challenges) and acts as a subject matter expert. Leads efforts to complete competitive analysis to identify opportunities for growth and impending risks. Interlocks with strategic communication, Marketing Operations and Regional Marketing to lead development of buyer-centric campaigns/programs that build awareness and demand for industry solutions. Helps write or curate content in industry vernacular (playbooks, case studies, blog posts and sales training materials) for industry inbound and outbound marketing activities. Leads efforts to monitor and report on industry marketing successes and return on investment (ROI) against defined goals/metrics. Understands the demand type and primary influencer audiences within an industry and maps out the customer buying process; isolates nuances and patterns. Contributes to, or helps lead creation and ongoing maintenance of, industry-specific buyer personas and identifies target accounts within the industry. Leads strong collaboration with a formal sales enablement function and solution specialists, i.e., cyber, Global Market Access (GMA), sustainability and functional safety, on a well-defined sales enablement plan. MINIMUM KNOWLEDGE PREFERRED. Bachelor of Science/Bachelor of Arts degree in marketing, communication or related field, plus generally more than 6 years of experience. MINIMUM SKILLS PREFERRED. Strong written and oral communication. Strong collaboration skills. Strong project planning and management. Business acumen. Strong interviewing skills. Budget management. Strong analytical skills. Process improvement. Strong capabilities and experience working with senior leaders. MINIMUM ABILITIES PREFERRED. Able to understand technical and scientific issues and to translate complex information for nonscientific audiences. Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools. Business-to-Business marketing experience in the Energy or Automotive sector is a plus What you’ll experience working at UL: Mission: For UL Solutions, corporate and social responsibility isn’t new. Making the world a safer, more secure and sustainable place has been our business model for the last 130 years and is deeply engrained in everything we do. People: Ask any UL Solutions employee what they love most about working here, and you’ll almost always hear, “the people.” Going beyond what is possible is the standard at UL Solutions. We’re able to deliver the best because we employ the best. Interesting work: Every day is different for us here as we eagerly anticipate the next innovation that our customers’ create. We’re inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world. Grow & achieve: We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles. Total Rewards: All employees at UL Solutions are eligible for bonus compensation. UL Solutions offers a generous 401k matching structure of up to 5% of eligible pay. Additionally, we invest an additional 4% into your retirement saving fund after your first year of continuous employment. We provide Healthcare Reimbursement Accounts and Health Savings Accounts that UL Solutions contributes to twice per year Depending on your role, you can work with your manager on flexible working arrangements. We also provide employees with paid time off including vacation, holiday, sick and volunteer time off. Learn More: Working at UL Solutions is an exciting journey that twists and turns daily. We thrive in the twists and revel in the turns. This is our every day. This is our normal. Curious? To learn more about us and the work we do, visit UL.com. #LI-SG2 #LI-Hybrid UL LLC has been and will continue to be an equal opportunity employer. To assure full implementation of this equal employment policy, we will take steps to assure that: Persons are recruited, hired, assigned and promoted without regard to race, color, age, sex or gender, sexual orientation, gender identity, gender expression, transgender status, religion, creed, national origin, ethnicity, citizenship, ancestry, disability, genetic information, military or veteran status, pregnancy, marital or familial status, or any other protected category under applicable law.

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