Brand Marketing Manager

3 weeks ago

Provo, United States Italic Full time

Italic is creating a world of luxury without labels. We believe that luxury today is exclusionary and all about marketing that hurts its customers and manufacturers. Our mission is to create a new model that enables manufacturers to bypass the legacy luxury supply chain and deliver luxury goods with equivalent or better quality directly to consumers. Our customers come to rely on Italic for our quality, timeless design, and radical value.

We are seeking a highly organized and motivated marketer. In this role, you'll work across diverse marketing campaigns and initiatives, ensuring efficient coordination and execution of our strategies to drive growth and enhance our brand presence.

Responsibilities:

Marketing Strategy and Execution

- Coordinate and execute marketing strategies under the guidance of the marketing lead, aligning with Italic's premium brand positioning.

- Assist in developing and managing marketing budgets, focusing on maximizing ROI for our DTC model.

- Support the creation and implementation of marketing plans for new product launches and seasonal campaigns.

Project Coordination

- Manage marketing projects across various channels, including social media, email, and our e-commerce platform, ensuring all deadlines are met.

- Support the development and execution of marketing materials and campaigns (digital, print, and event-based) to drive customer acquisition and retention.

- Collaborate with our product team to accurately represent our high-quality, designer-quality goods in marketing efforts.

Analytics and Reporting

- Monitor, track, and analyze marketing performance data, generating reports on key metrics such as customer acquisition cost, lifetime value, and conversion rates.

- Support market research efforts, including trend analysis and competitive intelligence within the DTC and luxury goods space.

- Use data-driven insights to inform and optimize our marketing strategies.

Stakeholder Management

- Coordinate with external vendors and internal departments to ensure cohesive marketing efforts.

- Assist in planning and managing events, including virtual and live events, webinars, and potential pop-up shops.

- Liaise with manufacturing partners to gather product information for marketing use.

Requirements:

Technical Skills

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- 1-2 years of experience in a marketing role, preferably in e-commerce or DTC brands.

- Proficiency in MS Office Suite and familiarity with marketing software (CRM tools, analytics platforms, Google AdWords, Shopify or similar e-commerce platforms).

- Experience with email marketing platforms and social media management tools.

Soft Skills

- Excellent organizational and project management skills, with ability to multitask in a fast-paced environment.

- Strong written and verbal communication skills, with ability to craft compelling narratives around luxury products.

- Keen eye for design and aesthetics, aligning with Italic's premium brand image.

Mentality

- Collaborative team player committed to driving Italic's growth.

- Self-motivated and solution-oriented, with strong attention to detail and passion for luxury goods and DTC business models.

- Creative thinker with a test-and-learn mindset, always seeking innovative ways to market luxury products directly to consumers.

- Adaptable and comfortable with change, able to thrive in a dynamic startup environment.

Culture

Great Brands Start With Great People

Our culture focuses on performance, integrity, and longevity. We believe that the best brands are not grown through sheer force but rather through deliberate decision-making and persistent effort over a long period of time. We are committed to creating a workplace where talented individuals can thrive in building an enduring, beloved brand that we all take pride in.

Inputs Over Outputs

We value the effort and work that goes into achieving results rather than just the end result. We believe that investing in our people and processes will lead to better outcomes while also creating a more sustainable and enjoyable environment.

Flat Hierarchy

Our company has a flat hierarchy and values the input and ideas of all team members. We believe that everyone has the potential to make a significant contribution to the success of the company.

Small Team, Big Opportunities

As a small team, all employees are expected to take ownership in their work. Some might move faster while others are fine with a slower pace. Those who seek to move faster in their career will be able to do so based solely on merit, contribution, and performance.

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