Business Manager
4 weeks ago
It all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House's founder created his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women.
Since then, five successive generations of Guerlain perfumers have held the House's creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials. It is this same audacity that drives Olivier Echaudemaison, Makeup Creative Director, to reveal and accentuate feminine beauty. Guerlain strives to create perfumes, make-up and skincare products that fulfill their primary functions, but also inspire emotion, surprise and wonder.
Guerlain is part of the LVMH Group.
Job Description
The Business Manager will act as an entrepreneur and take ownership of the Guerlain Boutique, driving for sales results and providing a best-in-class luxury client experience for all brand axes to establish long term relationships. Inspire and influence the Guerlain selling ceremony by acting as a brand ambassador and coaching and developing the Boutique team.
The Business Manager will also be responsible for executing the business strategies as developed by Corporate and providing on-site retail sales support. Support is achieved through continuous training and motivation of Beauty Advisors and Selling Specialists, assisting in planning and executing all special event programs, and providing consistent communication with all partners.
PRINCIPAL DUTIES AND RESPONSIBILITIES
Act as a Guerlain Brand Ambassador
- Embody and communicate Guerlain's savoir-faire, heritage, and values.
- Be an expert; enable a client-oriented mindset and promote the vision of luxury and modernity.
- Be creative and innovative; a true problem solver. Contribute to the continuous improvement of the market with a test and learn approach. Identify opportunities and present forward-thinking solutions.
- Create strong relationships with key business partners, both in stores and in the Corporate office.
- Provide regular feedback to the Corporate office and contribute by sharing best practices with other Guerlain retail locations and counterparts.
- Act as a business developer of Customer Retention Management (CRM) by creating and growing the client base.
- Perform sales analysis and propose actions for improvement in partnership with the National Sales Director. Stay current with market trends.
- Propose and implement methods to connect with clients and build long-term relationships.
- Identify and analyze strengths and opportunities within the boutique and create action plans to grow the business in partnership with the National Sales Director.
- Always strive for more; be open to coaching and feedback and self-development.
- Achieve established retail and net sales goals as set forth by Corporate.
- Build a network of high-performing Beauty Advisors and Selling Specialists.
- Manage team of Beauty Advisors and Selling Specialists, including, but not limited to hiring, coaching, scheduling, and payroll.
- Partner with Education in the training and development of Beauty Advisors in line with the ambition of Guerlain's elevated Client experience.
- Responsible for regular coaching and feedback conversations with retail team members, including, but not limited to daily real-time coaching, monthly productivity conversations, etc. Empower the team and set them up for success.
- Provide a customized service experience which includes offerings exclusive to the Boutique.
- Ensure achievement of the boutique's sales targets and key performance indicators (KPI) of the Guerlain Scorecard (Retail and CRM).
- Create and foster long-term relationships with clients and develop client loyalty.
- Strive for operational excellence including but not limited to merchandising guidelines, grooming, and daily responsibilities.
- Facilitate the communication and logistical execution of store events and promote in-store animations.
- Manage boutique operations efficiently: sales analysis and reporting with key KPI, stock management, placing orders, and managing shift schedule for team members.
- Collaborate with corporate office and proactively provide feedback for continuous improvement.
- Build relationships with Saks partners; act as a liaison between the retailer and Guerlain's Corporate office
- Work with retail store management to ensure the proper planning and execution of product launches, promotions, and special events.
- Negotiate with store personnel to gain space and improve locations for all three-product axis in partnership with the National Sales Director
- Implement the corporate merchandising guidelines to ensure the company's brand image is properly represented.
- In partnership with visual merchandising implement the corporate merchandising guidelines to ensure the company's brand image is properly represented and all seasonal updates are fully executed.
- Manage and execute operational needs for the boutique. Manage stock needs and communicate to AE and Planner.
- Manage the stock person and identify priorities for the sales floor.
- Organize and execute annual physical inventory.
- Conduct all other job-related activities.
Account Executive
National Sales Director
SUPERVISION EXERCISED
Beauty Advisors
Selling Specialists
Working Conditions
Limited travel required (5-10%)
Qualifications
- 5+ years of prestige beauty, fragrance, and/or skincare sales and management experience with a strong understanding of details and service.
- Prior experience as Business Manager, Sales and/or Training.
- Passionate about Guerlain and its values and be able to convey this passion to the team and the clients.
- Empathetic and positive, results-oriented, and with an entrepreneurial mindset to develop the business.
This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
All your information will be kept confidential according to EEO guidelines.
LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.
While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published range of $65,000-$75,000.
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