Regional Product Marketing Manager World of Tanks

2 weeks ago


Austin, United States Wargaming Full time

Responsibilities:

  • Close cooperation with World of Tanks PC Product group, global publishing team and regional marketing specialists to cater the regional audience with proper marketing communication and campaigns
  • Gather insights on the regional markets and audience to build communication strategy, test hypotises and acquire players effectively
  • Participate in the creation process of regional marketing assets (art, video, banners, landing pages, etc.)
  • Create marketing plans and participate in the budgeting process for the upcoming regional marketing efforts
  • Provide Global team with timely reports on the campaigns performance and improvement suggestions
  • Drive marketing RnD efforts in the region to find and develop new channels
  • Manage key regional partners for promotions, sponsorships and partnerships
  • Manage special projects of various kind and scale

Requirements:

  • 5 years of relevant experience in gaming industry
  • Experience with PC titles, especially with F2P business model
  • Ability to communicate clearly and concisely in English
  • Ability to work independently and as part of a team
  • Ability to work in a fast-paced and changing environment
  • Knowledge of digital marketing (SEM, SEO, SMM, RTB, OLV mechanics)
  • Analytical approach and ability to set correct tasks to analytics teams and interpret the output data
  • Multitasking and getting things done
  • Regional working experience


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