Agave Category Expert

4 weeks ago

San Diego, United States GMR Marketing Full time
WHY YOU'LL LOVE THIS JOB //

GMR is currently hiring a Agave Category Expert to join our team Under the direction of the GMR Account Supervisor and the Client, the Agave Category Expert will serve as a brand representative for trade education, relationship-building, and consumer-driven events for all agave-based Proximo Spirits brands - premium brands with a deep respect for craft and connoisseurship.

The ideal Agave Category Expert is an agave enthusiast who is an engaging, charismatic, professional, polished, and articulate candidate with a strong connection to their market, a robust social media presence, and extensive experience in and knowledge of the bartending and mixology community.

This is a full-time, salaried position that requires full and open availability, as 50% of obligations will take place during normal business hours, while the other 50% will require evening and weekend work. Benefits include mileage reimbursement, a monthly cell phone stipend, and 10 accrued days of PTO per calendar year. This position will include travel outside of the San Diego market (within the US) upon request, not to exceed 20%, as well as brand and product training.

WHAT YOU'LL EXPECT //

Do you love the hospitality industry? In this role, you'll be interacting, communicating, and persuading clients and customers from all around the area to use our products.

Do you love Tequila? You will serve as a brand representative across 50 accounts for trade education, relationship-building, and consumer-driven events for all Agave-based Proximo Brands.

Do you love educating and teaching others about Tequila? You are the expert in all things Agave, which is why you will be educating sampling staff/trade on the Agave category knowledge as to why they should use Proximo Spirits.

Are you looking for something different than a typical desk job? Expect only 3-4 hours a week of completing administration and activity reporting while the rest of your week will consist of representing the brand at different events and account visits; this includes weekends, in and out of your market.

YOUR IMPACT //

  • Represent the brand at key national or regional brand events and activations (ex. agave tastings, charity events, sales meetings, etc.).
  • Educate and reinforce brand attributes with key distributor partners of the Proximo Spirits agave portfolio.
  • Educate sampling staff/trade on the featured brands via category knowledge, brand touchpoints, production processes, and taste profiles.
  • Curate and execute relevant brand programming based on key brand initiatives and milestones to keep educational content dynamic and engaging with the target audience.
  • Answer consumer and trade questions while building their base of agave category knowledge.
  • Provide consistent feedback on programming metrics, competitive activity, in-market best practices, success highlights, and brand opportunities.
  • Opportunity for bonus based on position performance, including KPIs, reporting, collaborative efforts, and more.
  • Complete administrate requests promptly, including but not limited to; monthly recaps, expense reports, time reporting, bi-weekly team call participation, etc.
YOUR EXPERIENCE //
  • Demonstrated experience in the spirits industry, marketing, field sales, bartending, mixology, event execution, brand education, or other related fields.
  • Demonstrated knowledge of agave categories.
  • Demonstrated experience with liquor sales, bartending, and fine dining
  • 21 years of age or older.
  • Strong written, verbal, presentation, and public speaking skills.
  • Strong social media presence and following with the ability to create engaging content.
  • Working knowledge of computers with average to above average skills in Windows, PowerPoint, Excel, Word, and Email.
  • Ability to learn new computer programs quickly and efficiently.
  • Reliable transportation to travel to surrounding markets and make in-market visits while transporting program materials (liquor, giveaways, etc.).
  • Ability to perform physically demanding duties, including but not limited to assembling and disassembling objects, and the use of hand and power tools.
  • Ability to frequently stand, walk, and reach above shoulders, kneel, stoop or bend at the waist.
  • Ability to use hands to finger, handle, touch objects or controls, and talk or hear.
  • Close vision.
  • Ability to lift 50-100 pounds and to sit or stand for extended periods.

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