CRM Specialist-Remote

3 weeks ago


Columbus, United States Designer Brands Full time
CRM SPECIALIST

General Summary:

The DSW CRM SPECIALIST is responsible for managing marketing projects and customer communications (direct mail, email, app, SMS, etc.) through setup, testing and production implementation across all channels.

Reports to: Director, DIGITAL CRM

Essential Duties and Responsibilities:
  • Serve as the subject matter expert in producing and coordinating marketing campaigns via direct mail, email, SMS and app notifications.
  • Leverage customer data attributes to drive targeting within the marketing applications and future campaign management tools.
  • Provide accurately executed customer facing marketing campaigns. Manage CRM project tracking documentation, monitor marketing programs, monitor CRM tool functions, ensure accurate data practices, troubleshoot customer facing issues and provide direction on project and campaign creation through release.
  • Manages briefing of campaigns in various systems ensuring that information is accurate across systems & tools.
  • Reporting: Provides accurate campaign performance and documentation of campaign processes
  • Issue Investigation & Resolution. Act as lead contact for any issues/problems found with marketing systems, communications, processes, etc. Receive & log issues when they are found, facilitate communication & escalation, engage appropriate resources for resolution and ensure that issues are fully resolved. Complete and participate in hindsight reviews to determine the root cause and champion process improvement activities.
  • Work with vendors to implement successful campaign execution and process.
  • Responsible for user acceptance testing across marketing vehicles (email, sms, push) (may include off-hours).
  • Leadership and Guidance. Foster a positive and productive environment for CRM Operations. Stand as a role model and recognize opportunities for improving workload, team balance and effective process change.
Required Skills:
• Attention-to-detail and ability to manage multiple projects & tasks simultaneously.
• Excellent written and verbal communication skills (including ability to provide basic training)
• Strong reasoning skills and an aptitude for problem solving
• Comfort with use of marketing applications for day-to-day tasks including campaign and workflow tools.
• Ability to strategize, plan and execute within a cross-functional context

Competencies
SETTING GOALS - Creates and follow effective plans. Anticipates risks, creates contingency plans. Aligns plans with goals. Allocates adequate resources. Accepts and supports change. Willing to take risks and suggests new ideas, approaches. Takes initiative. Seeks out learning activities.

WORKING WITH OTHERS - Clearly articulates own, other's goals. Promotes a team atmosphere by demonstrating humility and respect. Builds effective relationships, relates well to others. Delivers and responds to feedback in a constructive manner. Considers multiple perspectives. Handles conflict, pressure, uncertainty and adapts independently. Meets commitments. Dedicated to working with business partners on their expectations.

GETTING RESULTS - Personally accountable for work performance targets and achieving results. Prioritizes well. Anticipates and handles obstacles effectively. Makes good, timely decisions. Can simply and process complex problems. Understands underlying issues and addresses root causes. Meets deadlines, works until finished.

Qualifications

Minimum Experience:
• 2+ years' experience in a marketing operational/analytical role.
• Prior experience managing direct mail, email, app and SMS campaigns.
• 2+ years working with 3rd party vendors, CRM marketing technology and campaign platforms, (e.g. Responsys, Salesforce Marketing etc.)

Preferred Qualifications:
• Retail experience is a plus

Minimum Education:
• Bachelor's degree in business, marketing or statistic driven field

ALREADY AN ASSOCIATE?

You must apply through our internal portal:
click here

Why Choose A Career with Designer Brands?

Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.
  • Invested in helping our associates learn, develop, achieve and grow into strong leaders
  • Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun
  • Dedicated to giving back and community involvement
About Designer Brands:

Designer Brands Inc. is one of North America's largest designers, producers and retailers of footwear and accessories.
  • Designer Brands Inc. operates a portfolio of retail concepts in more than 640 locations under the DSW Designer Shoe Warehouse and the shoe co. brands.
  • Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 6,400 stores worldwide.


IMPORTANT NOTICE:
We learned of a fake job offer scam where individuals are using a company's name and branding to create emails and websites designed to trick individuals into providing personal information because they think they are applying for a job directly with the company. To combat this, companies are listing their legitimate hiring sites and communication methods. Our valid email addresses end in @dswinc.com, @designerbrands.com and @camutogroup.com. Two examples of non-legitimate email addresses are ones that end in @designerbrands.info or @designerbrands.work (do not respond to interview requests or other messages from these). If you are not certain about a communication or an information request, a good practice is to independently look-up a contact for the company (do not use the contact method listed in the request) to verify that you are contacting the right person and not being deceived. If you want to verify a Designer Brands' related hiring request, please send a message to TalentAcquisition@hr.designerbrands.com. Please know we are working to do what we can to stop these scams.
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