Marketing Execution Manager

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

Frida is currently seeking a proficient and dynamic Marketing Execution Manager to join our Marketing team, tasked with overseeing a network of Freelance Creatives specializing in Graphic Design, Art Direction, and Copywriting. This candidate will assume a pivotal role in the coordination and management of various projects pertaining to Frida product packaging and campaigns. The ideal candidate will manage internal timelines, manage creative feedback, freelance communication, budgets, and scopes, while working closely with their Marketing Execution counterparts to execute marketing initiatives. Their responsibilities will encompass not only tracking the progress of freelance creatives, managing their hours, and overseeing invoicing, but also ensure their time is optimally utilized, fostering relationships, and evaluating their work.

The ideal candidate for this role must have a deep understanding of design and creative processes to meticulously review work for alignment with brand guidelines. They will ensure consistency across brands and must thrive in a dynamic, fast-paced environment, making decisions and solving problems with ease. Responsibilities to include:

• Coordinate and manage multiple creative projects simultaneously, ensuring deadlines are met and deliverables are of the highest quality.
• Serve as the main point of contact for freelance creatives, providing clear project briefs, feedback, and direction to ensure alignment with project goals.
• Build and maintain a network of freelance graphic designers, art directors, and copywriters, ensuring a diverse pool of talent to meet project needs.
• Partner with external freelancers and supervise timelines, deliverables, onboarding, and payment procedures.
• Allocate resources effectively, matching freelance creatives with projects based on their skills and expertise.
• Collaborate closely with the Marketing Execution team to understand project requirements and priorities, and ensure seamless execution of all project requests.
• Communicate project updates, challenges, and successes to relevant stakeholders in a timely manner.
• Collaborate with Marketing Execution counterparts to plan, develop, and manage quarterly project calendars and schedules to meet requested launch timelines.
• Develop, manage, update and track against project timelines/milestones, while regularly communicating any timeline changes to Marketing Execution counterparts, Brand, Creative, Project Management and cross functional teams.
• Intake and review all creative briefs for accuracy prior to creative kick off, flagging issues and updates as needed.
• Proactively identify project conflicts and risks and provide resolutions to ensure projects are running smoothly at all times.
• Plan, schedule, and manage the freelance team’s project status meetings, creative reviews kickoffs, and more.
• Review creative work submitted by freelancers to ensure it meets quality standards and aligns with brand guidelines.
• Provide constructive feedback and guidance to freelancers to enhance the quality of their work.
• Develop and maintain resource allocation across external creative teams. Monitor workload and reprioritize work as needed based on business justifications.
• Track the time and effort spent by freelance creatives on each project, ensuring adherence to project timelines and budgets.
• Manage Asana usage across projects, collaborating with departments to ensure task progression, note-taking, feedback incorporation, and asset uploads.
• Train and onboard freelance creative on Asana, G-Drive and marketing process, as neede.

What You Will Need

• Bachelor’s Degree in Marketing, Business, or related field.
• 5-7 years of project management experience in an agency or an integrated marketing setting; creative agency, a plus. 
• Proven ability to manage project budget, scope, resourcing, deliver on time and on budget.
• Strong multi-tasker, able to juggle multiple campaigns at once all while tracking milestones, resource performance and account needs.
• Knowledge of project management tools (Asana a plus).
• Meticulous attention to detail and organizational skills.
• Ability to be flexible and highly adaptive in a fast-paced environment.
• Ability to navigate ambiguous situations and proactively identify issues/obstacles and effectively create solutions.
• Excellent verbal and written interpersonal skills and the ability to communicate clearly and effectively manage a creative team..
• Experience in social/digital marketing and content production timelines and processes.
• A self-starter with an ability to complete tasks both independently and collaboratively as part of a team.

Who You Will Work With

Frida is an organization that values collaboration and community. As the Marketing Execution Manager, you will work closely with Marketing Activation & Strategy, Creative, Digital, Project Management, and Brand Management teams. 

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater 
• Flexible paid pregnancy and parental leave
• Weekly wellness programming including manicures & pedicures, massages, and carwashes
• Dog friendly office - feel free to bring your best buddy with you to work 
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings- we know how to throw a party Team engagement is at the epicenter of our culture, whether it’s getting together for our annual Fam Jam bash or giving back to our community through a day of service
• Exclusive employee product discounts