Data Analyst

6 days ago

New York, United States The Daily Beast Full time
Data Analyst (Audience Development)

The Daily Beast delivers award-winning original reporting and sharp opinions from big personalities in the arenas of politics, pop culture, world news, and more. Fiercely independent and armed with irreverent intelligence, The Daily Beast now reaches more than 20 million readers per month; The Daily Beast's Obsessed is a destination for voracious consumers of TV, movies, music, celebrity culture, and the world that surrounds them. The Daily Beast is based in New York and is an operating business of IAC (NASDAQ: IAC).

Job Description

The Daily Beast is seeking a data-savvy, motivated, and creative Data Analyst (Audience Development) to join our innovative team. This is a part-time, hourly position with an initial three-month period and the potential for extension.

The ideal candidate is passionate about understanding social media dynamics, leveraging data to identify trends, and optimizing content performance on platforms like X (formerly Twitter), Reddit, BlueSky, and Threads. You'll work closely with our Data and Editorial teams to craft data-driven social strategies that drive engagement and traffic.

Responsibilities
  • Analyze trends in social media performance, identifying what content resonates with audiences on X, Reddit, BlueSky, and Threads.
  • Develop and execute data-informed strategies for audience acquisition on these platforms, focusing on techniques such as long-form threaded posts and nested threads.
  • Create and publish multiple long-form, data-driven social media posts daily across X, Reddit, BlueSky, and Threads.
  • Experiment with post structure, imagery, length, and call-to-action elements to determine the optimal formats for engagement and traffic generation.
  • Review and interpret performance data to continually refine strategies, maximizing comments, shares, and inbound traffic.
  • Collaborate with the Editorial team to alleviate day-to-day social posting workload, ensuring alignment with brand and content priorities.
Qualifications
  • Strong interest in data analysis and social media trends.
  • Familiarity with social platforms like X, Reddit, BlueSky, and Threads, and an understanding of their user behavior.
  • Analytical mindset with the ability to interpret and act on performance data.
  • Creative writing skills, with a knack for crafting engaging, threaded narratives.
  • Experience using tools like Google Analytics or social media analytics platforms is a plus.
  • Self-starter with the ability to work both independently and collaboratively.
  • Prior experience in digital media, marketing, or social media management is a bonus.

To Apply

Please submit a resume and a cover letter detailing your interest in the role, as well as 2-3 examples of creative social media content you've developed or analytics projects you've worked on.

The pay range for this position is: $18.00 to $22.00 per hour. The base salary range represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and other factors. The Daily Beast is a globally recognized publication at IAC with our headquarters in New York City.

Additional information

Don't meet every single requirement listed here? Studies have shown that women and people of color are less likely to apply to jobs unless they meet each and every qualification. We are dedicated to building a diverse and inclusive workplace, so if you're interested in joining the Beast but your past experience doesn't align perfectly with this job description, we encourage you to give it a shot all the same. It might turn out that you're just the right candidate for this or other roles.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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