Director Commercial

3 weeks ago

Tampa, Florida, United States The Coca-Cola Company Full time

BODYARMOR Sports Nutrition (BASN) is a fast paced, dynamic environment where brand builders work together with the goal of becoming the number one sports drink company Extreme passion and teamwork are the essentials of being a successful member of the BASN team. BASN builds camaraderie amongst co-workers, and helps develop valuable relationships, with common goals in mind. BASN exudes an entrepreneurial culture combined with the resources and insight of one of the world's most iconic companies, The Coca-Cola Company. This unique environment gives people the ability to go above and beyond expectations, multi-task, meet deadlines, and have fun accomplishing goals.

BASN is looking for a Commercial and FSOP Operations Director to join our team.

This role leads BASN's Commercial Operations and FSOP efforts, focused on providing strategy, tactics, and support for BASN's field execution organization calling on customers and bottlers. The role works cross-functionally with internal departments, including brand & field marketing, business insights, operations, finance, customer, and bottler sales teams. The Commercial Operations Director is responsible for facilitating commercial communication for all channels of the business and aligning strongly with senior commercial leadership of the bottlers and Coca-Cola North America. The Commercial Operations Director also leads bottler integration of national and local FSOP programs and drives availability and velocity of Sports Hydration across the region for all channels of business.

RESPONSIBILITIES:

  • Partner with BASN Division GM to evolve Sports Hydration strategy to achieve market share leadership and accomplish stronger bottler partnerships over time.

  • Build trust and value with senior bottler management team to increase effectiveness of BASN efforts

  • Collaborate with Sr. Director of Field Sales to create tools and tactics for merchandising strategy to maximize availability, brand platform growth and impactful retail execution

  • Interlace FSOP channel plans against commercial programming to ensure bottler integration for national programs and bottler led key accounts

  • Drive engagement with senior bottler FSOP leads to accomplish growth in Key Accounts and Prestige Properties

  • Build collaborative plans with bottler FSOP key account team and leadership to grow sports hydration availability in theme parks, airports, colleges and other high visibility locations

  • Maximize market presence and SOVI for BASN's strategic channel priorities in both Retail and FSOP

  • Manage alignment & coordination with BASN commercial teams on commercial strategy across the sports hydration portfolio, and coordinate the creation of all ops plans (customer facing and bottler facing ops plans)

  • Lead the integration & synchronization of the BASN commercial plans with the NAOU commercial teams including Operating Plans, Merchandising Standards, LOS/Merchandising Solutions, Innovation (product launches), Trimester Commercial Schedule and PicOS alignment

  • Integrate key sales and cross functional routines to drive execution and delivery of all customer, bottler and company objectives (BASN Triangle Offense)

  • Create bottler awareness and ownership of National Account execution and facilitate day one execution

  • Construct and implement plans to fill customer voids in core sku distribution to achieve market readiness

  • Provide strategic bottler & customer team support and drive alignment on all promotional activity, marketing and innovation plans including strategy, tactics, and execution requirements

  • Supervise the internal trimester ops deck/pillar program planning process working cross-functionally with brand marketing, communications, creative, shopper marketing, business intelligence, partnerships, legal and senior leadership

  • Oversee the end of month trade spend reconciliation process working cross functionally with field sales, finance and business planning

  • Responsible for the management of the Commercial Operations Budget

REQUIREMENTS:

  • Minimum of bachelor's degree

  • Minimum 7-10 years of experience in a relevant role (Commercial, Sales)

  • CPG and/or DSD/RTM preferred

  • Previous experience dealing with Bottler partners, navigate crisis, turnaround challenging performance, beating competition, and developing business capabilities

  • Strong analytical and negotiation skills

  • Reliable, hard-working & proactive team player with can-do attitude

  • Strategic and creative thinker who can work independently

  • People manager with excellent leadership capability, able to work in a networked environment, highly efficient communicator, and influencer at all levels

  • Experience developing channel & retail tactics, digital, marketing programs and segmented commercial plans

  • Position requires substantial travel by car and plane, including both local and neighboring geographic territories.

  • Must be located in the bottler geography, ideally Tampa but must be a metro market in FL

  • Position requires in-person attendance at bi-annual company meetings and frequent Division meetings around the U.S.

  • Must hold and maintain a valid driver's license and be able to drive long distances

  • Motor Vehicle Records must satisfy Company standards per Driving Policy

Skills:

Media Planning; Leadership; Promotional Strategies; Price Management; Marketing Campaigns; Key Performance Indicators (KPI); Category Management; Integrated Marketing; Sales Analysis; Competitor Analysis; Marketing Strategies; Product Roadmapping; User Experience Analysis; Search Engine Optimization (SEO); Microsoft Office; Communication; People Management; Digital Marketing; Search Engine Marketing (SEM); Brand Management; Teamwork; Finance Strategy; Financial Forecasting

Pay Range:$141,000 - $165,200

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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