Vice President Healthcare Strategy
3 weeks ago
Impact XM develops solutions for virtual and live events. We are looking for a Vice President Healthcare Strategy to join our team
The Vice President Healthcare Strategy helps our clients' brands excel across live and virtual experiences. As a key partner with Creative and Client Service, they lead efforts across research, strategy, measurement, and analytics to unearth meaningful data and actionable insights that shape experiential strategy and inform breakthrough creative.
Skilled in simplifying complex concepts, they collaborate with stakeholders to drive brand direction, inspire teams, and integrate insights for market expansion. They are a dynamic team leader, skillful communicator, and invaluable member of our Impact XM Leadership Team.
RESPONSIBILITIES:
- Research and Analysis: Manage and conduct research and analysis to understand client markets, target audiences, messaging strategies, and product portfolios. Synthesize findings to outline clear opportunities and challenges.
- Creative Brief Development: Ensure that creative briefs effectively communicate client situations, market dynamics, and strategic insights to guide creative development.
- Solution Development: Actively contribute to ideation and creative reviews, providing strategic guidance and valuable insights.
- Measurement Strategy: Develop measurement strategies and frameworks aligned with client objectives. Provide actionable insights and recommendations to enhance post-event reporting and optimize future event campaigns.
- Proposals & Pitches: Conceptualize, persuasively present, compelling strategic brand visions in client proposals and new business pitches.
- Market Opportunity Identification: Collaborate with Client Service Teams to identify new opportunities with existing and prospective clients. Utilize market trends, product lifecycle data, and audience insights to drive business growth.
- Capability Expansion: Identify and evaluate growth opportunities for Impact XM's capabilities. Work with internal teams to develop go-to-market strategies and expand solution portfolios.
- Thought Leadership: Research, generate, and disseminate content, thought leadership pieces, and trendspotting insights for blogs and marketing efforts.
- Team Leadership: Provide mentorship, guidance, and support to team members. Foster a collaborative and innovative work environment that encourages professional development and excellence where every individual feels valued, empowered, and motivated to contribute their best.
- Bachelor's degree (B. A.) or equivalent in Marketing Communications, Business Psychology or related field; or fifteen+ years related experience and/or training; or equivalent combination of education and experience.
- To perform this job successfully, an individual should have knowledge of Microsoft Office suite of software and proficiency in relevant software and tools for research, analysis, and measurement (e.g., Google Analytics, CRM systems, marketing automation platforms)
- Experience in experiential marketing is a plus.
- Proven track record of developing and implementing successful strategies that drive business results.
- Leadership experience, with the ability to inspire and empower cross-functional teams.
About Impact XM
Impact XM is a global event and experiential marketing agency that empowers brands to power business-and has nearly 50 years in business to prove it. From events, exhibits and environments to digital engagements and consumer activations, we create experiences that connect brands and consumers in a meaningful way. This ensures we live up to our name by making a positive impact on people's lives and our clients' business.
OUR BRAND - What We Believe
Passion
is Paramount - We love what we do, take pride in doing it and celebrate what we accomplish.
ABC
Always Be CURIOUS - We explore the possibilities, discover innovative solutions, and learn from experience.
We>Me
Collaboration and transparent communication creates our best work.
Trust
is Earned - We are defined by our actions and held accountable to our co-workers, clients, and outcomes.
Respect
is Given - We understand, acknowledge, and appreciate the perspective and actions of others.
Impact XM Benefits - US
Impact XM offers a comprehensive benefit package including: Medical, Dental, Vision, Life, LTD,401(k), Flexible Time Off and Holiday pay as well as competitive salaries and the opportunity for growth within our exciting industry
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