Marketing Database Analyst

1 month ago

Phoenix, United States APS (Arizona Public Service) Full time

Arizona Public Service generates clean, reliable and affordable energy for 2.7 million Arizonans. Our service territory stretches across the state, from the border town of Douglas to the vistas of the Grand Canyon, from the solar fields of Gila Bend to the ponderosa pines of Payson. As the state's largest and longest-serving energy provider, our more than 6,000 dedicated employees power our vision of creating a sustainable energy future for Arizona.

Since our founding in 1886, APS has demonstrated a strong commitment to our customers in one of the country's fastest growing states, earning a reputation for customer satisfaction, shareholder value, operational excellence and business integrity.

Our present and future success depends on the creative and dedicated people of our company who demonstrate the principles outlined in the APS Promise: Design for Tomorrow, Empower Each Other and Succeed Together.

Summary

Functions as a business unit Marketing Database Analyst within the Customer Lifecycle Team, collaborating and strategizing with other Marketing and Customer Experience professionals in the development of highly relevant and engaging customer journeys and campaigns. Establishes and implements direct marketing targeting for customer journeys and marketing campaigns including application of models, next best offer and inclusion and exclusion criteria. Works directly with marketing communications technology platform to develop segments for all direct marketing campaigns, while applying strategic insights on effective targeting and allocation of leads. Designs and implements direct marketing tests within a continuous test, learn and deploy environment for improving Marketing campaign results. Serves as a primary resource and subject matter expert for marketing campaign results tracking and reporting activities. Conducts detailed statistical analysis to determine comparative performance of marketing campaigns within and across programs. Uses predictive modeling tools and campaign performance data to improve the effectiveness and response rates of program and product campaigns.

Minimum Requirements
  • Degree in Business, Marketing or Statistics with a minimum 5 years experience in campaign target marketing, planning, design, testing, execution, management and tracking including statistical analysis, database reporting, and predictive modeling.
  • Experience with Marketing, campaign tracking, statistical modeling, and analytical reporting tools including Unica Campaign, SPSS Modeler, COGNOS or similar campaign tracking, analytical, and reporting software.
  • Strategic thinker with effective interpersonal, communication, presentation, and writing skills, marketing team experience, attention to detail, and ability to identify Marketing process improvement opportunities.

Major Accountabilities

1) With general direction, provide customer targeting plan and development of those targets for all marketing campaigns and customer journeys, including, working directly with marketing communication technology and Customer Data Platform to identify and produce highly targeted and engaging customer segments.

2) Ability to apply data experience in a variety of scenarios or a desire to learn new data applications, for example, ability to query data using SQL, ability to visualize data from multiple data sources, Google Analytics, Microsoft Dynamics Marketing, Oracle Customer Care and Billing.

3) Conduct needs assessment with internal clients to determine the most appropriate and effective targeting methods to meet Marketing campaign objectives.

4) Establish strategy and guidelines for direct marketing contacts per customer including recommended contact frequencies and contact thresholds supported by customer insights and campaign performance data.

5) Conduct appropriate analysis of campaign data using basic and advanced data techniques to produce useful insights from the data and identify trends and relationships.

6) Use predictive modeling tools to improve campaign performance and deliver highly engaging campaigns. Working collaboratively with Data Scientists on the development, testing and maintenance of predictive models

7) Serve as the primary resource for strategy, planning and execution of 3rd party enrichment data; collaborating with business and vendor partners to ensure data variables meet current and future targeting needs and collaborating with IT on the integration of 3rd party enrichment data into Customer Data Platform

8) Serve as a primary resource for marketing campaign results tracking and reporting activities including tracking and analyzing campaign performance metrics and campaign test results.

10) Prepare both regular and ad-hoc marketing campaign reports with actionable insights and strategies that will improve the effectiveness of marketing campaigns and increase program participation among key target segments.

11) Determine campaign test methodology and test design and conduct campaign tests.

12) Collaborate with IT to maintain, troubleshoot and enhance marketing communication technology and Customer Data Platform.

13) Provide continuous improvement of the data stored in Customer Data Platform; partnering with IT on maintaining the integrity of the data and adding additional data and data sources based on business need.

14) Actively seek knowledge and understanding of business/technical environment, priorities, procedures, and processes. Keeps apprised of current and emerging direct marketing business and technology application trends.

Export Compliance / EEO Statement
This position may require access to and/or use of information subject to control under the Department of Energy's Part 810 Regulations (10 CFR Part 810), the Export Administration Regulations (EAR) (15 CFR Parts 730 through 774), or the International Traffic in Arms Regulations (ITAR) (22 CFR Chapter I, Subchapter M Part 120) (collectively, 'U.S. Export Control Laws'). Therefore, some positions may require applicants to be a U.S. person, which is defined as a U.S. Citizen, a U.S. Lawful Permanent Resident (i.e. 'Green Card Holder'), a Political Asylee, or a Refugee under the U.S. Export Control Laws. All applicants will be required to confirm their U.S. person or non-US person status. All information collected in this regard will only be used to ensure compliance with U.S. Export Control Laws, and will be used in full compliance with all applicable laws prohibiting discrimination on the basis of national origin and other factors. For positions at Palo Verde Nuclear Generating Stations (PVNGS) all openings will require applicants to be a U.S. person.

Pinnacle West Capital Corporation and its subsidiaries and affiliates ('Pinnacle West') maintain a continuing policy of nondiscrimination in employment. It is our policy to provide equal opportunity in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations. This policy of nondiscrimination shall include, but not be limited to, recruiting, hiring, promoting, compensating, reassigning, demoting, transferring, laying off, recalling, terminating employment, and training for all positions without regard to race, color, religion, disability, age, national origin, gender, gender identity, sexual orientation, marital status, protected veteran status, or any other classification or characteristic protected by law.

For more information on applicable equal employment regulations, please refer to EEO is the Law poster. Federal law requires all employers to verify the identity and employment eligibility of every person hired to work in the United States, refer to E-Verify poster. View the employee rights and responsibilities under the Family and Medical Leave Act (FMLA).

Arizona Public Service is a smoke free workplace.

Hybrid:Employees in hybrid roles work both in their home offices (virtually) and alongside their colleagues (in person).

In order for employees to build strong relationships and to promote meaningful in-person interactions, hybrid employees are expected to work about 40% of their time in-person at an APS or other (non-home office) location.



*Employees are expected to reside in Arizona (or New Mexico for Four Corners-based employees).

*Working from a home office requires adequate technology and an appropriate ergonomic set up.

*Role types are subject to change based on business need.

Role language updated on 10/28/2024

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