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Email Production Specialist

3 months ago

Chicago, United States Obama Foundation Full time
We have ambitious plans, and we know the most critical step is building an incredible team that reflects the diverse fabric of our nation and embodies our values. Our team is made up of people who are equal parts dreamers and doers. We are people who care as much about how we achieve our goals as we do about the goals themselves. Our values drive our team and are instilled in the work this Foundation does every day. We are also committed to creating an anti-racist organization in order to do our part to help combat racism and inequity in all forms, in communities across our nation and around the world. Read our full statement on anti-racism and equity here.

Purpose of Role

As the Email Production Specialist, you'll be reporting directly to the Email and SMS Strategist to help the Marketing/Communications department effectively produce and disseminate email marketing messages from the Obama Foundation. Working in Salesforce Marketing Cloud, you will help us keep our lists accurate and clean, build out email campaigns and Journeys, assist with reporting, and trouble-shoot any problems that come up with the CRM. You'll also have the opportunity to try out new email tactics with A/B testing, contribute to the email program in a collaborative environment, and work with other departments and outside vendors to make our email program as effective and engaging as possible.

Core Job Responsibilities
  • Build email campaigns and set up Journeys and automations in Salesforce Marketing Cloud (SFMC) to help us keep our audience engaged and informed on the work of the Obama Foundation.
  • Analyze data in SFMC to ensure we are sending personalized and engaging content to the appropriate audiences.
  • Build and track audience segments and data extensions
  • Monitor the deliverability of email campaigns and recommend needed improvements.
  • Help establish a reporting schedule for our email metrics that will inform our email strategy going forward.
  • Execute, report on, and brainstorm ideas for A/B testing
  • Collaborate with teams across the Foundation who communicate with their constituencies over email.
  • Perform other duties as assigned.
Key Deliverables / Outcomes
  • Offer recommendations for how we can streamline or improve our email marketing processes in Salesforce Marketing Cloud
  • Bring more automation into our email marketing program
  • Develop an email production calendar, ensuring it stays up to date and accurate
  • Create a QA checklist for steps to take before an email send goes out
Required Qualifications
  • Extensive knowledge of Salesforce Marketing Cloud and SQL
  • Proven experience building and managing email campaigns, Journeys, data extensions, and automations in Salesforce Marketing Cloud
  • Proficiency in HTML and CSS
  • Collaborative team player able to work effectively in cross-functional teams
  • Excellent verbal and written communication skills
  • Strong analytical and problem-solving skills


The salary range for this role is between $59,755 and $74,670.

Don't check off every box in the requirements listed above? Please apply anyway Studies have shown that marginalized communities - such as women, LGBTQ+ and people of color - are less likely to apply to jobs unless they meet every single qualification. The Obama Foundation is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging - so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. You may be just the right candidate for this role or another one of our openings

Equal Opportunity Employer

The Foundation is committed to creating a diverse work environment and is proud to be an equal opportunity employer. The Foundation does not discriminate on the basis of race, color, national origin, sex, gender identity, religion, sexual orientation, age, disability, parental status, veteran status, or any other protected status under applicable laws. We encourage individuals of all backgrounds to apply. If you are a qualified candidate with a disability, please e-mail us at careers@obama.org if you require a reasonable accommodation to complete this application.