Social Media Coordinator

2 months ago

Scottsdale, United States Spooner Incorporated Full time
Job Details

Job Location
Headquarters - Scottsdale, AZ

Position Type
Marketing

Education Level
2 Year Degree

Salary Range
$24.00 - $27.00 Hourly

Job Shift
Full Time

Description

Making friends comes naturally for the Spooner Social Media Coordinator. The Social Media Coordinator manages our social media channels (Facebook, Instagram, Twitter, LinkedIn, and YouTube). You will spend about half your week in a Spooner clinic or at community events where you will befriend the Spooner team and community partners, see the Spooner brand in action, and capture the most powerful moments in real time. The other half of your week will be spent developing and sharing engaging stories with the local community through the Spooner social media channels.

Do you thrive on interacting with people of all ages and interests? Are you equally excited by capturing the moment as you are sharing it? Do you feel like you're missing an accessory when you are without your camera? Do you have experience building and growing a community across social platforms? Does optimizing social media advertising bury you in audience building and data analysis?

At Spooner, Arizona's largest physical therapy private practice, we are most proud of our culture of excellence that is founded on our core values. Spooner has been helping our communities achieve health through movement for over 30 years, and we continue to grow in size and expertise every year. If you are looking to join a company where you can build a career, Spooner is the place for you.

Healthcare & Benefits

Spooner's award-winning healthcare and benefits plan is dedicated to ensuring our employees have access to health care and receive the right care, at the right time with the right provider. Spooner employees enjoy no cost expert physical therapy, hand therapy and access to a direct primary care team dedicated to keeping our team healthy.

  • Student loan repayment program
  • $500 individual and $1,000 family deductibles
  • Low premiums
  • A dedicated direct primary care medical team for Spooner employees
  • Dental, vision, life, and other voluntary insurances
  • Paid time off and holiday pay
  • 401(k) matching
  • Employee Assistance Program
  • Many other benefits to help keep you happy and healthy
What You'll Be Doing
  • Supports the marketing department's initiatives with the planning, executing, and tracking of marketing programs and communication strategies including social media and content marketing.
  • Maintains and executes the social media marketing content calendar for multiple brands while ensuring adequate communication, timely preparations of contributors and relevant content this includes master brand, sports medicine brand, The Huddle Sports Medicine Conference and any subsequent brands that may be developed at Spooner.
  • Expert knowledge of Adobe Creative Suite (Lightroom, Photoshop and Premier) where the most powerful images and video will be selected, edited and prepared for distribution
  • Knowledge of Hootsuite - or similar - for social planning and content delivery
  • Paid social promotion and advertising where you will be responsible for driving engagement, attracting new customers and outperforming the competition.
  • Research and analytical skills, as well as the ability to break down complex concepts and ensure success in advertising spend
  • An outgoing personality and desire to interact regularly with therapists and clinic teams to capture content and engage with the Spooner team and patients
  • A working knowledge of photography and videography and desire to capture the spirit of the brand at Spooner clinics and external events
  • Generates original, creative, and engaging social media content with a goal of growing and extending the reach and audiences engaged with the Spooner, Spooner Sports Medicine and The Huddle
  • Excellent time management and the ability to stick to deadlines
  • Good observation skills and a keen attention to detail
  • Enjoys getting out of the office regularly (several times a week) to capture activity in the Spooner clinics and isn't afraid of the travel commitments required to achieve valley-wide coverage.
  • Prioritizes work and decisions that drive company strategy.
  • Understand and communicate using the established style guides and brand voice when developing content for assignments.
  • Create accurate, detailed, and easy-to-consume content tailored to a specific audience based on diverse and well-developed marketing persona.
  • Creates, proofreads and edits copy for employee-facing and consumer-facing digital communication and marketing channels, ensuring consistent voice and error-free communication.
  • Works closely with clinic directors and other department directors to guide their content needs by evaluating and determining resource allocation and maintaining the Spooner brand strategy.
  • Evaluates and monitors campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
  • Conducts market and industry research and identify trends
  • Watches the competition and measures success by outperforming others in the industry
  • Engages with other online profiles to extend reach of marketing initiatives and grow follower audience.
  • Shares, reshares and engages with online profiles to extend reach of marketing initiatives.
  • Manages communication through Spooner online platforms and identifies the proper resources to engage with questions that may be outside of marketing scope.
  • Help leads find appropriate clinic, clinician or path toward becoming a patient through thoughtful and targeted interaction.
  • Works closely with peers and other members of the leadership team to solve problems.
  • Develops and improves processes and owns special projects.
  • Maintains and executes marketing and event calendars related to recruitment for clinic and specialty events, company events, and community events
  • Acts as a liaison during community events to attract traffic to the Spooner team and capture new leads
  • Regular local travel will be required to meet the needs of the job responsibilities.
What You Can Expect
  • A team environment that fosters continuous learning and fun.
  • A 6 month onboarding program.
What You Bring to the Role
  • Minimum Education: Associates Degree
  • Must have strong organizational and project management skills, as well as attention to detail
  • Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
  • Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
  • Self-starter with the ability to independently move projects forward, prioritize tasks, and meet deadlines
  • Must have strong analytical skills to analyze metrics and create reports
  • Must have a high level of creativity and preferred experience driving a brand message
  • Must have a means of transportation as off-site local travel is required.
  • Exceptional customer service skills
  • Works well in teams, both internally and with external stakeholders
  • Independent worker requiring minimal supervision
  • Proficient with Microsoft Word, PowerPoint, and Excel


About Spooner

Spooner is a place for professionals with a growth mindset who want to push themselves to achieve excellence. Spooner began with a vision of disrupting the status quo of healthcare, and to accelerate the use of physical and occupational therapists as primary care, musculoskeletal experts. Spooner continues to grow in the greater-Phoenix area and has recently entered the Dallas-Fort Worth market. If you are interested in joining us on our journey of growth, collaboration, and disruption, you won't be disappointed

This is not your common workplace. Fun and excellence go hand and hand at Spooner, and we provide ample opportunities to achieve both. Our commitment to continuous learning is evident in our culture-first environment, and we are always looking for team members to strengthen and cultivate it

We promise to help you achieve excellence. We will help you become a leader. We will help you accelerate your career.

@SADMIN

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