Head of Growth Marketing
3 days ago
About Togetherhood
Togetherhood is a fast-growing technology marketplace that connects teaching artists and coaches with schools, buildings and other communities that are seeking out enrichment programming. Our mission is to give every child (regardless of their circumstances) the opportunity to reach their full potential by enabling consistently outstanding education and enrichment. The company was founded by a repeat entrepreneur with a strong track record of success (two acquisitions, one IPO as CPO at Farfetch).
What You'll Do
We are seeking an entrepreneurial marketing leader to run growth marketing across both sides of the Togetherhood marketplace, with an initial focus on the demand side of the Togetherhood marketplace: our clients (schools, school districts, community centers, religious organizations, and apartment buildings). We are looking for somebody with a strong passion for K-12 education and enrichment and a healthy obsession with crafting customer marketing programs that foster deep retention, loyalty and brand love. This is an incredible opportunity to join a business with a strong social mission led by a marketplace entrepreneur with a strong track record of success.
In this job, your primary areas of responsibility will be:
- Growth of our B2B client base, with an initial focus on developing top of funnel leads throughout the NYC metropolitan area, New Jersey and Pennsylvania. Once those systems are in place, the responsibilities will also include growing the network of enrichment providers, teaching artists, coaches and instructors throughout the New York metropolitan area and any other local markets that the company expands into.
- Build a sustainable, scalable, repeatable engine of growth levers that will help drive Togetherhood's business through the next stages of the company.
- The full customer lifecycle of a client, including acquisition, onboarding, retention, engagement and loyalty.
- Oversee all aspects of digital marketing, including email marketing, social media, content marketing, SEO, SEM, and other relevant channels.
- Ownership over content marketing, developing a referral program and qualified lead generation.
- When the position expands to include the supply side of the marketplace, the job will include cultivation of the Togetherhood course catalog, the options that customers can choose from when designing their course line up. This includes ensuring that courses level up term over term and use effective marketing strategies.
- Collaborate with Operations, Sales, Customer Success and Product Development to devise and execute Togetherhood's business strategy.
Who you are
- You have 7+ years of experience driving impact in a growth marketing role, ideally in a marketplace business. Bonus points for previous experience in a startup environment.
- 3+ years of experience managing teams. Excellent leadership and team management skills.
- Ideally, you have a background helping build edtech companies, specifically ones focused on the K-12 market.
- You're driven by a desire to build deep, meaningful customer relationships.
- You're analytical and metrics-oriented. You seek to measure because you seek to improve, whether it be through reports, dashboards, or complex ad hoc analyses.
- You have experience with marketing and workflow automation tools and technologies such as Hubspot and Asana.
- You're a strategic thinker and exceptional communicator.
- A strong bias to action and sense of curiosity. As a fast-growing company, everyone's scope is big and we're always doing something new.
- You're energized by ambiguity. You are excited by the idea that the roadmap may change, because you will help build the roadmap. You are motivated by the opportunity to build the things that will help us scale, and you will ruthlessly prioritize the things that matter most.
- You are motivated by our mission.
- Note: This is NOT a remote position. We have a beautiful office in Bryant Park, and at this stage in our company it is very important to collaborate and work together in person. Please do not apply if you are looking for remote work.
If you are a creative and customer-focused marketing leader looking to make a significant impact in a rapidly growing company, we invite you to join our team and help shape the future of Togetherhood.
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