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Brand Manager

1 month ago

Fairfax, United States EBSCO Industries Inc Full time

At Luxor, we create an innovative and forward thinking culture that our employees love, and our products reflect this. As a manufacturer of innovative workspace product solutions that are sold to the commercial, educational, industrial and other end markets, we are constantly developing functional products that are value priced. Under our Stand Up Desk Store brand, we create workspace furniture solutions that nurture a healthy and collaborative work environment.

The Brand Manager supports the overall brand and performance of the Luxor brand, including the Luxor, Kwikboost, Stand Steady, SideTrak and Stand-Up Desk product lines. This individual helps lead brand, reseller strategy and execution, and overall marketing initiatives in support of the Luxor brand marketing KPI targets to achieve revenue and profit goals.

This role helps sets and manage all the brand touch points and collaborates with cross functional teams including sales, digital marketing, and external partners to communicate, prioritize, and execute against key brand priorities. The Brand Manager will lead brand initiatives in support of our Reseller route to market that includes rep lead accounts, third party resellers, and hybrid accounts.

ESSENTIAL DUTIES AND Responsibilities:

  • Partner with the Sr. Brand Manager and Executive VP of Marketing to establish all goal setting, strategy, development, and execution of the full 360-marketing mix for the brand
  • Translate all brand strategies into tactical executions, spanning from monthly, quarterly, annual, and long-term five-year plans.
  • With the SBM, lead ongoing development of our brand story, brand guidelines in support of increasing overall brand awareness
  • Manage consistent branding standards across all efforts
  • Identify primary industries, audiences, channels, and routes to market to pursue
  • Oversee production and delivery of brand assets from project initiation/kickoff through execution
  • Responsible for supporting the management of all aspects of key brand touchpoints including brand websites, email campaigns, new product launch support, sales enablement materials, in-person trainings, brand standards, and public relations
  • Manage marketing testing and optimization via all relevant media which may include online, email, social and direct marketing
  • Provide thought leadership around the creation of innovative brand ideas that will enable increased revenue or improved brand health
  • Review customer reviews, as well as gather input from customer insights, on an ongoing basis to develop actionable insights for future products and improvements
  • Provide clear project scoping and briefs to partner teams
  • Manage partnerships with external brand partners such as agencies, contractors, or specialists
Reseller
  • Develop and implement the Reseller marketing strategy in support of the Sales strategy
  • Grow brand awareness within our Reseller customers to further drive growth
  • Serve as the category expert for the Reseller business, customer insights, key industries to inform our marketing strategies, in-person customer events and tradeshow presence
  • Partner with Brand Manager - Products to develop Reseller launch timelines, go-to-market plans, toolkits, sales enablement tools to ensure early adoption and sales
  • Utilize competitive, category, consumer, shopper, and Reseller insights to further understand customer needs/trends to validate and optimize concepts that will drive growth volume and meet objectives
  • Partner with Manager of Marketing Operations on Reseller brand marketing KPI's, develop brand performance dashboards, and report out to brand team
Management Duties and Responsibilities
  • Manage and mentor direct reports by providing guidance, appropriate training, role clarity, and motivation that enable their success and establish a positive working environment
  • Oversee responsiveness of direct reports to inquiries and requests, and holding report accountable for meeting service level expectations
  • Provide and establish clear priorities for the direct report
  • Conduct quality employee performance reviews to evaluate performance to ensure the requirements of Luxor are met, and that high performers are challenged with additional responsibility
  • Development of metrics (KPIs) and goals of team member
  • Clearly communicate revenue goals and ensure these metrics are achieved cumulatively across channels
  • Ensures that direct reports are informed, clear on expectations, and have proper resources to complete the task at hand
  • Identify and propose technical, operational and other business solutions to achieve financial targets
  • Build business case for necessary new hires, new technologies or other resources required to ensure that we continually push revenue growth while achieving relative percentage profitability goals
OTHER DUTIES AND RESPONSIBILITIES:
  • Support Executive VP of Marketing, VP of Sales, Director of Sales and Sr. Brand Manager with all other duties as assigned
  • Resource additional freelance resources as needed
SKILLS AND ABILITIES REQUIRED:
  • Experience in with B2B marketing, branding, and project management tools
  • Proven ability as a manager of a team or teams including leadership and direct management/supervision of people
  • Ability to work multiple projects simultaneously with great attention to detail and sensitivity to deadlines and priorities
  • Excellent communication
  • Problem solver
  • Ability to multi-task
  • Positive, can-do attitude
EDUCATION AND EXPERIENCE REQUIRED:
  • 5-7 years' experience in a similar role in B2C, reseller, and/or multi-channel marketing & branding
  • Management of direct reports experience strongly preferred
  • College degree required
Computer equipment and level of software requirements:
  • Office Suite - Advanced Excel, Intermediate Outlook and Powerpoint
  • Experience using ERP systems (NetSuite preferred) with integrations to CRM systems (Salesforce preferred), eCommerce platforms, EDI, etc.
  • Experience with Asana or similar project management tools
Specific Knowledge, licenses, certifications REQUIRED:
  • NA
SUPERVISORY RESPONSIBILITIES:
  • Marketing & Sales Enablement Coordinator
  • Other Marketing staff if/when assigned
TRAINING REQUIREMENTS:
  • Attend Reseller in-person events, tradeshows or webinars when applicable
PHYSICAL DEMANDS:
  • Ability to lift 20-pound products and setup samples and tradeshow booths
PHYSICAL PROTECTIVE EQUIPMENT:
  • None
WORK ENVIRONMENT:
  • Usual office working conditions.
  • Hybrid office schedule 3 days in office, 2 days remote


This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. The requirements listed in this document are the essential levels of knowledge, skills, or abilities.

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.