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Marketing Data Analyst

4 months ago

Boise, United States HP Full time

Marketing Data Analyst

Description -

Responsibilities:

  • Act as a conduit between media, data infrastructure, data sciences and marketing teams.
  • Supports formalization of goal setting and success measurement process for campaigns and digital projects. 
  • Utilizes and optimizes marketing dashboards and data models.
  • Presents recommendations based on data analyses.
  • Supports data integrity, data accuracy, and testing processes.
  • Partners with internal and vendor support teams to report and resolve data/campaign discrepancies. 
  • Advocates for data and analytics needs in markets and countries.


Knowledge & Skills:

  • Experience in marketing/sales strategies, analyzing data and identifying insights to optimize and develop campaigns, identifying opportunities to improve campaign performance, increasing knowledge of our audiences and answering key marketing questions.
  • Good technical skills and understanding of interpreting data and analysis for solving business problems.
  • Some SQL experience working with large customer and transactional databases.
  • Advanced Microsoft Office (Excel, Word, PowerPoint) skills with the ability to manipulate data in Excel.
  • Experience with data visualization software (e.g. Tableau, QlikView, PowerBI, Datorama).
  • Experience in working collaboratively with cross-functional teams to develop appropriate analytical models and identify incremental revenue margin/ productivity opportunities.


Impact/Scope:

  • Lead cross-country data-driven actionable planning with high degree of complexity involved in terms of customer or cross-function touchpoints.
  • Manage medium scale of cross-function/ cross-country marketing investment and programs.


Complexity:

  • Moderate to high – Some senior management interface; frequent cross-functional/ cross-organizational interaction on execution of tactics.


Education & Experience:

  • Bachelor Degree or equivalent in Statistics, Engineering, or Computer Science.
  • 5+ years of work experience in related field.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you’d like more information about HP’sEEO Policyor your EEO rights as an applicant under the law, please click here:Equal Employment Opportunity is the LawEqual Employment Opportunity is the Law – Supplement